Porsche's newest partnership is further proof the car world has changed a lot

The German auto maker teamed up with Zync and BASF

Earlier today, I woke up, made myself a cup of coffee, checked my emails and found that Porsche has teamed up with two brands I'd never heard of: BASF and Zync. I did a bit of googling as it turns out, BASF is a "high-energy HEDTM cathode active materials" supplier while Zync specializes in "digital and personalizable in-vehicle solutions". This, when simplified and summarized, means Porsche is focusing on infotainment and batteries, exactly the two things that petrolheads don't wanna hear about.

The thing is, digital dashboards and battery-powered vehicles are no longer the exception, they're the rule, and manufacturers know this. If it were up to me - and I know many would agree here - I'd never get rid of internal combustion engines but then again I'm not the CEO of a multi-national company and that's why I understand that teaming up with BASF and Zync makes more sense than doing business with a company that makes piston rods, for example.

The new joint venture (BASF+Cellforce Group+Customcells) will help Porsche develop its "next generation lithium-ion battery" to make them last longer, easier to recycle and more suitable for road use giving cars a better range. BASF will provide the "high-energy HEDTM NCM cathode active materials"; Cellforce Group, based in Tübingen, Germany, will produce the high-performing battery (at least 100 MWh per year, good for 1,000 vehicles) and Porsche will, well, utilize the batteries.

Cellforce Group will also work in partnership with BASF to recycle the lithium, nickel, cobalt and manganese in the batteries.

And what about Zync? Zync is a start-up that specializes in in-car entertainment, which is another segment of the market that's guaranteed to thrive in the coming years. Based in San Francisco, Zync calls itself a “passenger experience company” and they want to help car brands create a better entertainment system of the passenger, combining video streaming, gaming and e-commerce and cars.

What are your thoughts? Feel free to share them in the comments

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Comments (16)

  • “I’d never heard of BASF”...

    How old are you, 6??

      5 days ago
  • Here in Croatia most people driving Porsches are ladies with small dogs and a tone of makeup, they post snapchat stories while cruising in their new red Macan...

      5 days ago
    • Jan, I've been to Croatia many times (my fave country) and don't think I've ever seen a female drive a Porsche

        4 days ago
  • “Earlier today, I woke up, made myself a cup of coffee, checked my emails and found that Porsche has teamed up with two brands I'd never heard of: BASF and Zync. I did a bit of googling…” seriously, who is the editor at Drivetribe who lets this drivel out in the so called “News” section of the site. Nobody gives a sh*te that you got up and had coffee Alessandro. Your morning isn’t relevant to the story, neither is the fact that you haven’t heard of two huge companies. If you’re reporting news - leave yourself out of it.

      5 days ago
  • Now I can see why batteries in cars can be beneficial to performance(if not exciting) but infotainment is against the whole purpose of a Porsche. They are for driving not texting.

      7 days ago
  • Cars and the car industry is entirely based on technology and the nature of technology is to move on, change is inevitable. I love a supercharged oil burning V8 and a screaming V12 as much as the next car lover, but the time for change is here. Seeing how the next generation of cars develop on entirely new technology is very exciting, redefining what cars mean to us and how they do their job. Meanwhile, we can always pick up a classic internal combustion sports car for weekend nostalgia, as long as we look after them, they're not going anywhere any time soon.

      5 days ago