Porsche's newest partnership is further proof the car world has changed a lot
The German auto maker teamed up with Zync and BASF
Earlier today, I woke up, made myself a cup of coffee, checked my emails and found that Porsche has teamed up with two brands I'd never heard of: BASF and Zync. I did a bit of googling as it turns out, BASF is a "high-energy HEDTM cathode active materials" supplier while Zync specializes in "digital and personalizable in-vehicle solutions". This, when simplified and summarized, means Porsche is focusing on infotainment and batteries, exactly the two things that petrolheads don't wanna hear about.
The thing is, digital dashboards and battery-powered vehicles are no longer the exception, they're the rule, and manufacturers know this. If it were up to me - and I know many would agree here - I'd never get rid of internal combustion engines but then again I'm not the CEO of a multi-national company and that's why I understand that teaming up with BASF and Zync makes more sense than doing business with a company that makes piston rods, for example.
The new joint venture (BASF+Cellforce Group+Customcells) will help Porsche develop its "next generation lithium-ion battery" to make them last longer, easier to recycle and more suitable for road use giving cars a better range. BASF will provide the "high-energy HEDTM NCM cathode active materials"; Cellforce Group, based in Tübingen, Germany, will produce the high-performing battery (at least 100 MWh per year, good for 1,000 vehicles) and Porsche will, well, utilize the batteries.
Cellforce Group will also work in partnership with BASF to recycle the lithium, nickel, cobalt and manganese in the batteries.
And what about Zync? Zync is a start-up that specializes in in-car entertainment, which is another segment of the market that's guaranteed to thrive in the coming years. Based in San Francisco, Zync calls itself a “passenger experience company” and they want to help car brands create a better entertainment system of the passenger, combining video streaming, gaming and e-commerce and cars.