We've all heard this phrase before, but due to recent events, I think it bears repeating. There was an article that went out recently that said a certain car was “officially” faster than a few other cars (which are more-or-less its rivals). Yet the information inside the article wasn't from the actual automaker, the information was speculative. The author used a simulator and the gear ratios of all the cars in question to calculate the top speed of this car and its (for the sake of this post) rivals. The simulator part isn't the issue here (even though the methodology has its own issues), the problem was in the headline of this article...
If you're doing a piece about news, it should come off as straight-forward and... well, official. Here's what I mean: “FCA Brings Back the 'Cuda Name for a Mid-Size Sedan”. Sounds like news, right? That's how you do a headline if you have genuine news.
Here's how you do a headline for a think-piece (which is what the post we're talking about basically is): “Has Lamborghini Finally Dethroned Ferrari as the Better Supercar Maker?” This headline comes off more like a question –as it should– so the reader understands that this post will be more like a “investigation”, to put it that way.
However, If your headline promises far more than the post actually delivers on, then that's just Clickbait. It's an annoying act that promises a lot but ultimately doesn't deliver. Speaking of which, there's even a word for that: False Advertising, but I digress. No matter your preferred term, we all dislike getting suckered into something because it had an enticing title, thumbnail, or Facebook advert that looked good, yet the final product was much more disappointing or just false. A lot like those “Tinder picture didn't match who they actually are” stories I keep watching on YouTube so I know what mistakes not to make and traps not to fall into...
At the end of the day, I chose to make this post for one simple reason: There's already too much misinformation in the automotive world as it is. We don't need more of it and we certainly don't need more of it coming from DriveTribe. This isn't to say that mistakes in a post don't pop up (of course they do), but there's a difference between a mistake and intentionally making a misleading title. Perhaps my experiences are to blame for what I'm about to say (and to blame for my mindset), but I believe that if you see some nonsense in a field you're pretty well versed in (or an expert in) then you should call that nonsense out. I was watching a YouTube video not long ago about how to clean a camera lens and the person I watched suggested breathing on the lens and then using a cloth of some kind to do the rest. I spent a good bit of on money on this camera and I wasn't about to mess it up because I didn't do more research. So I looked in the comment section and EVERYONE was saying that this was a terrible thing to do to your lens. Obviously, I looked up another video and found a better way to clean the lens. Some solution, a micro-fiber cloth, and to wipe the lens in a circular motion so you don't get streaking on the lens. Had I not been skeptical and decided to breathe on the lens, who knows what the state of my lens would be right now.
What are my closing remarks then? Simple: Always question, stay curious, and always point out something blatantly wrong when you see it.
Have a wonderful day, you're regularly scheduled programming will resume shortly.