Racing Point ropes in Slack in new role, Nurburgring to sell 20,000 tickets
The team has an experienced person looking at its commercial side now as Eifel GP to have 20,000 fans to watch from stands.
Racing Point has hired Jefferson Slack in a new role of Commercial Managing Director as Nurburging announces sale of 20,000 tickets for F1 Eifel GP.
In first of a big profile hiring by Racing Point (to-be Aston Martin), the team has roped in Slack in a newly created role of 'Commercial Managing Director'. He will report to team principal Otmar Szafnauer, with his work starting with immediate effect.
Slack will be responsible for all commercial and marketing activities. He started his career looking after Michael Jordan's marketing activities before moving into sports private equity with Hicks, Muse. In 2000, he was made CEO of Inter Milan.
Apart from that, he has worked at Wasserman, IMG and also been a commercial adviser to FIBA and Dorna. "I believe this is one of the most exciting commercial opportunities, not just in Formula 1, but in the whole of the sports industry," said Slack.
"We are looking to build an iconic new sports brand in Aston Martin F1 Team, and in the process we believe we will create a unique global marketing platform for other brands and partners. I am looking forward to working with Lawrence and Otmar, and building a world-class commercial and marketing team."
"I am delighted that Jefferson is joining us in the newly created role of Managing Director," added Racing Point team principal, Szafnauer. "He will be responsible for leading all our commercial and marketing activities as we look to build one of F1’s most successful teams, both on and off the track."
And finally, Racing Point co-owner, Lawrence Stroll stated: "With the progress we have made this season on the track and with our upcoming relaunch as Aston Martin F1 Team, we have a unique opportunity to create an iconic new sports property that’s at the forefront of Formula 1. We are delighted to appoint Jefferson Slack to help us realise the full global commercial and marketing opportunities that lie ahead."
The F1 Eifel GP organisers announced tickets sale of 20,000 for the grand prix at Nurburgring on October 9-11 after getting the due permission from the local bodies, with the first phase to cover grandstands at Turn 3, 4a and 5b.
Nurburgring managing director Mirco Markfort said: "It is important to us in this first stage to offer tickets in different price categories. Of course, in times of corona, with the enormous personnel and planning effort it entails, everything is a question of cost.
"But it is also a question of giving fans the opportunity to be able to afford tickets and to experience the race safely." The organisers will have safety measures put in place within the grandstands as well, so that F1 fans adhere to social distancing norms.
The grandstands will be divided in to individual sections with designated seating blocks, where four seats will be made available in each block. Masks has been made mandatory with designated parking lots also put up for each of the stands.
A three-day ticket for the F1 grand prix will be available from 199 Euros from September 22, as Eifel GP will become the third event of 2020 to have fans after Tuscan GP and the upcoming Russian GP. Tickets can be bought at: nuerburgring.de/formel1
[Image courtesy: Racing Point] [Note: This story was written on FormulaRapida.net]