RAM cancels return of Dakota truck
Plans for the recreating the mid-sized truck are no more
If you were looking forward to owning a smaller RAM pickup, you are officially out of luck. Following FCA's merger with PSA, plans for the return of the Dodge/RAM Dakota have been axed according to GM Authority's inside sources. It would appear that Stellantis believe that Jeep's Gladiator is enough of an offering and that a near-identical rival is not necessary.
Introduced in 1987, the Dodge Dakota had a 25-year production run all the way up until 2012. Why would Dodge abandon a long-running, successful product? The answer lies with the US sales figures. Dodge sold around 180,000 units during the year 2000 but only sold 50,000 units in 2007. By 2011, only 12,000 Dakotas left the dealership floor; demand was dead.
The Dakota was rumoured to return on the Jeep Gladiator platform with the Jeep's 3.6L Pentastar V6 and 8-speed automatic. A diesel was also rumoured to be in the works and it would have been ideal for towing and transporting cargo. The Dakota was meant to be a rugged, mid-sized pickup truck for the masses but the Jeep Gladiator, Chevy Colorado or Ford Ranger are now your best bet.