This is not the first time #Ram is considering to bring a mid-size bakkie to the market. @carbuzz claims brands like #Ram and #Ford wrote off the mid-size pickup bakkie segment, figuring the future of bakkies was in full-size.
Full-size bakkies never made it to the South African market. South Africa kept its focus on mid-sized bakkies like the #Ford #Ranger and #Toyota #Hilux.
The mid-size bakkie segment, in South Africa, is competitive, with new competitors like #Fiat and #Mercedes entering the market. Considering the competition, it might make sense for Ram to introduce their new mid-size bakkie to the South African market, but it's unlikely they will enter a new market.
Everyone wants to be part of this new generation of mid-size bakkies. Personally, I am looking forward to what is to come of this new trend.
Join In
Comments (0)