Closely following the sophisticated British automotive company Aston Martin hiring top-flight American Football star Tom Brady as a brand ambassador, Misfires can reveal that the American hardcore truck manufacturer RAM has revealed its new ambassador to be none other than member of the United Kingdom royal family Prince William.
In a press release earlier today RAM explained the companies thinking behind the bold and, some would say controversial, move to closely associate a member of the British monarchy with a brand that is closely linked to the idea of hard-working American patriots:
"We saw the genius behind Aston Martin's juxtaposition of the svelte British brand - usually closely associated with the smooth and dangerous movie spy James Bond - and how they have made a hugely cynical populist move by paying a huge American Football star to say nice things about them and thought... we need some of those headlines and comment thread debates highlighting the alienation of the brand’s hardcore fans and customers."
RAM also went on to announce upcoming special edition trucks to take advantage with the new partnership with Prince William.
First will be the RAM Successor. This trim level will come with red paint flecked with real gold and a classic purple velvet interior. People with enough money for one of these limited production models will also find the truck comes with a chauffeur and, in the newly designed pull out bed of the truck, there will be a fully stocked shotgun rack for when one wishes to relax and do some pheasant or peasant shooting before a late afternoon tea party.
The second special edition will be the RAM Princess, and this is the trim level the company fully expects everyone to be more excited about.
“Although the Successor will clearly be the one we value more, the Princess is most likely the one that captures the people's hearts and will be on the front cover of every magazine and the clear favorite of bloggers for quite a while to come.”
Prices have yet to be released at this time.