For red often represents a colour of oppression and danger, in this case it's death to the I C E.
An interesting letter, no not just the one used by the people in Drivetribe group chats who have nothing of any substance to offer to the conversation.
E as in EV, that's where it's most familiar to us at least. E is the letter that best identifies the wave of change coming to the world of cars. And as we know, it's on everything nowadays. See the Kia E-Soul, Opel Corsa-E, Volkswagen E-Golf, and then watch Citroen being quirky and weird and typically 'francaise' with their ë-C4. We get it Citroen you're odd.
E is the letter that is transforming our lives one car at a time.....
for E means this:
Yesssss it's electricity. Sure I could've just said that but then my images would've been pointless and I just figured this was a bit more fun. Invigorating wasn't it? Electricity is the fuel of the future for our cars, or at least that's how destiny is trying to have it. Because synthetic fuel is the breakthrough too late and in case you weirdos haven't noticed no government is going to ditch the millions (possibly billions I can't say I'm sure) they've invested in EV-ification of everything within a mile's radius of a single drop of petrol, even if a better suiting alternative for everyone has entered our sights. And I'm not actually convinced it has, but initiatives always look remonatic so time will tell as it always does.
See what I did there? I know, I'm wasted on you people. Our perception of beloved brands, manufacturers and even Subaru when they incorporate the red letter of doom into their prestigious productions transforms entirely. Electrification in the car world has been viewed like its kryptonite, and that E's steadily growing appearances on everything is bringing with it a life of mundane, overly simple and completely unoriginal motor vehicles for us to have to live with. It's debatable..... very debatable actually. One might even say nonsensical, and one would be me all things considered.
One little symbolic shape carries a heavy burden of revolutionary meaning. We are looking deep here.
So what am I actually getting at here. Well it's really just pointing clearly to the newfound significance that a single letter is bringing to our world. But here's what we need to consider:
It's not to be feared.
A common mistake already being made by us seeing this representative letter of the EV powertrain and losing our head with it immediately. It's becoming quite familiar and the idea is not to fear it, but to embrace it. just because manufacturers put e on their products now it doesn't mean they aren't new. It's probably all marketing, you know like 'hey look what this means it shows we are here with the times'. That seems to add up in my head. But yes, EV6 and EQC and all that aren't very 'Aventador' or 'Demon' sounding, but it doesn't mean they all just slump about and resemble one another entirely. It might be an alternative to god status V engines and the likes, but it doesn't mean things are going to hell.
Granted, yes we might be worse off in the world of sacrifice, but that's duty I guess.
Don't lose hope, we've seen some great things so far, and keep in mind development is ever continuous and is set to bring phenomal breakthroughs with time. Don't fear the red letter, embrace it.
And in the meantime, here's to hope for the other stuff....