Relying entirely on electric cars is a big mistake according to Toyota
In the end what matters is what customers choose
Many manufacturers have already drawn up a timetable for achieving 100% electric car sales. Some brands are aiming to achieve this by 2030, while others will reach the target by 2040. Toyota is certainly not one of these manufacturers, as electric cars are clearly not a priority for the Japanese brand.
According to Shigeki Terashi, member of the board of directors at Toyota, “it’s too early to concentrate on one option”. Rather than focusing on electric cars, the manufacturer will multiply its range and offer ICE, hybrid, plug-in hybrid, hydrogen and electric vehicles by 2050.
Toyota's technical director, Masahiko Maeda, adds that “some people love battery-electric vehicles but others don’t see the current technologies as convenient. [...] In the end what matters is what customers choose". So while an electric vehicle family is on the agenda, it will by no means overshadow the rest of the Toyota range in the decades to come.
Photo credits Toyota