- Photo credits Toyota

Relying entirely on electric cars is a big mistake according to Toyota

In the end what matters is what customers choose

5w ago
14.6K

Many manufacturers have already drawn up a timetable for achieving 100% electric car sales. Some brands are aiming to achieve this by 2030, while others will reach the target by 2040. Toyota is certainly not one of these manufacturers, as electric cars are clearly not a priority for the Japanese brand.

According to Shigeki Terashi, member of the board of directors at Toyota, “it’s too early to concentrate on one option”. Rather than focusing on electric cars, the manufacturer will multiply its range and offer ICE, hybrid, plug-in hybrid, hydrogen and electric vehicles by 2050.

Toyota's technical director, Masahiko Maeda, adds that “some people love battery-electric vehicles but others don’t see the current technologies as convenient. [...] In the end what matters is what customers choose". So while an electric vehicle family is on the agenda, it will by no means overshadow the rest of the Toyota range in the decades to come.

Photo credits Toyota

Photo credits Toyota

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Comments (28)

  • Yessss, well done Toyota, that's exactly how it should be done by every brand

      1 month ago
    • Roger Penske has also said the same thing about motorsport as he knows most of the fans that go to motorsport events go for the action and the noise. I watch the pikes peak VW go up Goodwood hill climb a few years ago yes it was fast but all I heard...

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        1 month ago
    • Oh, I'm not aware of him, I only know Roger Penske

        1 month ago
  • I actually really appreciate the existence of Toyota. I mean, they normally know what’s right. And if this continues, they’ll also continue making brilliant Lexus’s, so I will be happy, as Lexus is one of the greatest automotive marques, alongside Toyota. So well done Toyota!

      1 month ago
  • Toyota, saviours of the free market

      1 month ago
  • I agree

    We should look at other sources as well!

      1 month ago
  • finally a manufacturer that still has some common sense

      1 month ago
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