Renault Sport will now be known as Alpine

All the high-performance Renaults will now wear the Alpine badge

5w ago
35.9K

Renault Sport has changed its name to Alpine. The French carmaker claims that this name change is "part of the creation of the Alpine Business Unit."

This means that the Renault Sport name is completely dead with it not being on cars or on the F1 grid with Renault re-branding its Formula 1 team and placing it under the 'Alpine Business Unit'.

The new 'Alpine Business Unit' now constitutes Alpine, Renault Sport and all of Renault's motorsport operations. From now, all the high-performance Renault (like the Megane R.S.) will wear the Alpine badge.

The all-new Alpine range will consist of an electric hot hatch, an electric crossover, and an electric sportscar which will be developed in collaboration with Lotus.

Laurent Rossi, Alpine’s CEO, said: “As part of the reorganisation of the Renault Group by brand, it is essential that the various entities that make up the Business Unit bear the Alpine name and embody the values ​​and ambitions of the brand. Alpine aims to be a premium sports brand at the forefront of innovation and technology. Alpine Cars with its expertise and experience in sports vehicles is a master card in achieving our goals.”

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Comments (32)

  • The expression ‘business unit’ doesn’t give me any sort of fizz.

      1 month ago
    • It doesn't does it. But then again Renaults don't give "fizz" overall

        1 month ago
  • Weird, Clio Alpine, doesn’t fit like RS did. It’s a shame really.

      1 month ago
  • Where's Renault going with this Alpine brand? First they brought back the A110, then they wanted to make it an EV brand and now it's gonna replace Renault Sport? Make up your mind Renault!!

      1 month ago
    • It's no different to Seat rebranding their Cupra trim as a whole side-brand

        1 month ago
    • It's exactly that. The idea is to split the CO2 heavy sport brand from the mainstream brand, for fiscal optimization.

        1 month ago
  • Oh, so that's what they were going to do with the whole thing. Huh. Can't say I'm too surprised but it's still news to me either way.

    So...Alpine Megane, I guess?

      1 month ago
  • I thought clios and meganes were done? Thought they aren't making them anymore?

      1 month ago
    • There has been no official word on that for now... but if there is a Hot Megane, then it will have the Alpine badge

        1 month ago
    • I thought they were going to ditch the megane for a hatch and make it a crossover ev abomination O_O or is that just a variant of it

        1 month ago
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