Renault Wants To Make More Expensive Cars
Previously, Renault had various regional managers who were given responsibility for the sale of all car brands within the group. But to stop the bleeding and reduce the huge losses Renault had to deal with in the spring, the newly recruited CEO Luca de Meo is nothing short of a world-class construction builder.
Fancy this Renault Mégane R.S. Trophy-R? Well, where's the 79 000€?
To start making more money, Luca de Meo wants to build more expensive cars with a higher profitability. It should also make the sales work easier as the sellers can be more focused on the customers rather than just getting away with as many cars as possible.
During his time as CEO of Seat, he renovated the company, which developed into Europe's fastest growing. During his time at Fiat, Luca de Meo was responsible for the relaunch of the popular 500 model in 2007.
What's my take on this?
Personally, I think it's a bunch of shit.