Renault Wants To Make More Expensive Cars

Oh boy...

Previously, Renault had various regional managers who were given responsibility for the sale of all car brands within the group. But to stop the bleeding and reduce the huge losses Renault had to deal with in the spring, the newly recruited CEO Luca de Meo is nothing short of a world-class construction builder.

Fancy this Renault Mégane R.S. Trophy-R? Well, where's the 79 000€?

Fancy this Renault Mégane R.S. Trophy-R? Well, where's the 79 000€?

To start making more money, Luca de Meo wants to build more expensive cars with a higher profitability. It should also make the sales work easier as the sellers can be more focused on the customers rather than just getting away with as many cars as possible.

During his time as CEO of Seat, he renovated the company, which developed into Europe's fastest growing. During his time at Fiat, Luca de Meo was responsible for the relaunch of the popular 500 model in 2007.

What's my take on this?

Personally, I think it's a bunch of shit.

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Comments (7)

  • This isn’t new. Ten years ago they were building good cars which were a bit cheaper (they had slightly crappy plastics), then they brought the Dacia market widespread throughout the EU (or at least when they brought it to the UK), which secured their previous market (people who want to own a good value car that they can keep for years). At the same time they brought out a new generation of cars (Clio IV, Captur I etc), which were a clear step above the outgoing models. I’d say now that Renault have gone from having direct competition with Skoda a decade ago, to almost being on par with Audi (if a neighbour bought a new Clio I’d think they were doing about as well as if they had bought a new Audi A3 or A4)

      1 month ago
  • It's a long road, but they are on it already. Around 2000 the Renault brand was where Dacia is today, but nowadays they are in the Volkswagen price-range (and the Germans themselves also walked that path). So nothing too revolutionary there.

      1 month ago
  • Best way to do this is to advance the Alpine brand as a sort of Renault Lexus...but repositioning the Renault brand will be difficult I think

      1 month ago
  • The problem for Renault is that people won’t shell out a big chunk of cash for something with a Renault badge in it The badge is just not aspirational.

      1 month ago
  • Let them make expensive cars, the problem they have is nobody wants and expensive Renault.

      1 month ago

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