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Revealed: BMW is the most Instagrammed car brand in the world

But the most Instagrammed car model is not a BMW at all...

18w ago

According to a recent study by Confused.com, the world's most Instagrammable car brand is BMW – who'd have thought it?

In order to get to this conclusion, the team at Confused.com calculated the total number of photos on Instagram of the world's most popular car brands and compared them to global sales figures to reveal the total number of photos shared on social media for every car sold.

Out of all the brands, BMW (60,000,000 photos) came out on top, closely followed by Audi (28,179,228 photos), then Mercedes in third place. In fourth, sits Subaru and Lexus with fifth place. Interesting to see there's no Ferrari or Lamborghini sat at the top, right?

As for the most Instagrammed car model, this award goes to the Audi Q8 followed by the Land Rover Defender, then the Range Rover Sport. Interestingly enough, there isn't a single supercar on this list of 20 top car models which really shows something, doesn't it? It isn't all about the flex in 2021.

The top 10 most Instagrammed car brands in the world:

The top 20 most Instagrammed car models in the world

Which stat are you most surprised by?

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Comments (17)

  • What intrigues me is why the Peugeot 5008 is in the list. Who buys one and wants to show it off to the world… ah yes it has a mighty 1.3L blue HDI Diesel engine and does 0-60 in about 3 weeks…. 🤣

      4 months ago
    • Or why Volvo is there. ‘Barbara, grab your husband’s walking stick!’

        4 months ago
  • More proof that instagram users are typically tasteless twats

      4 months ago
  • Well it's Instagram, so of course they like SUVs

      4 months ago
  • I'm surprised Tesla wasn't in the top 5.

    Thank god!

      4 months ago
  • Title should be:.........................in the world

      4 months ago