Rimac just officially bought Bugatti!

But VW is being very sneaky about it...

33w ago

The news headlines flashed up. Rimac Automobili has just done a deal with VW, and will acquire Bugatti. For a car company that has not actually delivered more than 100 cars to customers, that is pretty impressive.

There has been speculation for the last few days, but we now know that the following will happen. Rimac will accumulate Bugatti as a whole. However, Porsche owns a reasonable stake in Rimac themselves, and instead of paying by money, they are paying VW by giving Porsche a large part of their company ownership. Essentially, this could lead to VW taking over Rimac and taking back Bugatti in a few years time, depending on how things go.

So what is in it for both sides? Well, Bugatti is a fairly profitable and reliable brand, so Rimac will be able to generate revenue a bit more easily, and the association with a known quantity means that people will take them more seriously.

The VW Group will have a large share in the potentially massive growth of the company, as it will go on the stock market soon and a Tesla-esque spike could occur.

The only company that seems to lose out is Bugatti. Without the massive VW Group funding, it is unlikely we will see another W16 Bugatti hypercar. *sniff sniff*

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Comments (27)

  • Which is funny because Porsche owns a stake which means VW just sold Bugatti to themselves to get cash for their EV program. Rimac is getting technology. Both win which mean we just witnessed corporate three card monty. Gotta love it.

      7 months ago
    • That's a genius deduction!

        7 months ago
    • It certainly looks like a better deal than buying Bentley. Under Bentley deal Volkswagen ended up buying from BMW engines and components as well as paying royalties for every car sold.

        7 months ago
  • Whilst this is a convoluted deal due to ownership, floating Rimac and VW hopefully getting a Tesla-esque spike in value won’t last especially for a car company that has made so few cars, at least Tesla sell lots of cars despite their way overvalued stock listing.

    What will happen now is that Rimac now own Bugatti which has turnover and profitability, they’ll list Rimac which will see a windfall of cash to VW through the IPO, private punters who don’t know what they are doing will inflate the Rimac share price, progressively VW will offload shares at the inflated value generating more cash (under the banner of investing in electric tech, which is what Tesla has done, selling shares to raise $5bn). When the dumb private punters pull out, the shares will drop in value and allow VW to either buy back most of the shares at a cheap price or delist at the expense of the private punter.

    The only winner here is VW which will end up with a heck of a lot of cash. Private punters beware, You have been warned!!

      7 months ago
    • Rimac is far more of an EV technology company, than just a car company - they sell and license their EV tech to other car companies - and do very will out of it.

        7 months ago
    • So I understand. Still, VW will be the ultimate winner even if it’s slightly at the expense of Bugatti.

        7 months ago
  • The Bugatti reboot has been the most irrelevant reboot of any car brand. It has nothing to do with the old Bugatti that was for racing or luxury, and I still think they had better pumped that money into Lamborghini.

    Lamborghini, by the way, has totally lost exclusivity and is the brand of choice for drug dealers and spoilt Youtubers for making "OMG I wrecked my $350.000 Lambo whilst getting sanitary napkins for my older sister".

    It's all quite sad really...

      7 months ago
  • Shit let’s hope we dont start getting electric Bugattis

      7 months ago
  • Don't rimac make drivetrains and electric systems for Koenigsegg? This could get awkward since Koenigsegg are basically the bugatti killers

      7 months ago