Rimac set to buy Bugatti from VW

It's bound to happen soon

A few months ago, reports emerged suggesting VW was considering selling Bugatti to Rimac and it now looks like this might be happening sooner than later. This is part of the Group's effort to keep the company in tune with the times by developing new technologies and it is also the result of a rather intricate sequence of corporate decisions within the group.

VW Group acquired the rights to the brand from Bugatti Automobili in 1998 and 20-odd years later, the brand has an entire line-up of high-performance vehicles. The problem is VW is an industry giant that needs to stay profitable and financially solid, which is why they're constantly monitoring how their various assets are performing. Volkswagen owns, controls or has shares in a considerable number of brands, which would make it easier for them to cut ties with Bugatti while also maintaining support from the Piech family, which owns 50 percent of controlling interesting in the group, because by off-loading Bugatti to Rimac, they're automatically involving Porsche in the deal, because the Stuttgart-based company owns shares (15.5%) in Rimac.

Porsche CEO Oliver Blume confirmed that "there are intense deliberations on how Bugatti can be developed in the best possible way. Rimac could play a role here because the brands are a good technological fit".

Blume, who also happens to a member of the Volkswagen AG management board, also said that Porsche is looking to help Rimac become a top notch supplier for batteries and other EV-related hardware and software.

VW Group is reportedly considering trading Bugatti, currently valued at around €500m (£431m) for a 49% stake in Rimac. The Croatian company rose through the ranks in record time in the EV world because unlike most rival brands, they've prioritized battery technology, which is the most complicated as well as expensive part of making EVs, and then they built their cars around their own platform. This gave them the opportunity to provide battery packs and powertrains to other brands including Pininfarina (Battista), Porsche (Taycan) and Audi (e-Tron GT).

Mate Rimac, founder and owner of the company says they're focusing on performance and he says that Rimac's powertrain systems have "the highest power density, and the highest energy density. If you need to have as much power in as little space as possible, you come to us".

VW has been spent the last twenty years building the eponymous group and whatever else you may think of their vehicles, each brand they own has thrived under their tenure. They've revamped Bentley, Bugatti and Škoda and turned CUPRA into a standalone brand. There had also been rumours about Lamborghini but things are changing very rapidly.

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Comments (67)

  • So, let's get this straight. Rimac to buy Bugatti from VW. VW and Porsche are cross owned. Porsche owns 15.5% of Rimac. That means VW is selling Bugatti to itself? 🤦‍♂️🤣

    *I know this is not the exact break out of it but it's funny nonetheless.

      1 month ago
    • Just swapping shares around for future funding and potential spin-offs or IPOs. Bean counters having fun. 😬🙃😅

        1 month ago
    • Three CAR Monty!

      Those whacky bean counters at it again. LOVE the bean counters. Oh so much. They always made my life so easy.

        1 month ago
  • I hope they dont make Bugatti fully electric.

      1 month ago
  • I don't like the W16 engine and it would be cool if Rimac got more recognition, so I support it especially if Rimac isn't part of the VAG

      1 month ago
    • Why do you not like the W16?

        1 month ago
    • It's too big and heavy, produces too much power and doesn't sound that nice, to me that's opposite to what an ICE engine to do/be. I think the Chiron would be better off being electric as it would likely have a 1:1 power to weight ratio.

        1 month ago
  • Yes it would. Bugatti’s are about speed and luxury. Electric is perfect for it

      1 month ago
    • I completely agree, it isn't as if the W16 isn't about as heavy as batteries anyway

        1 month ago
  • If they ruin bugatti i swear to god, Bugatti's have been desing so well since around 1990 or so and Rimac may change that

      1 month ago