SCCA Track Night in America continues to grow
SCCA Track Night in America started as a way to get people cheap and easy track time. Conducted usually on weekday afternoons and/or evenings, it was designed to be convenient and not require high levels of commitment. As a result, the program’s popularity has continued to grow.
“We hit a 92 percent event occupancy rating for August of this year,” says Heyward Wagner, Director of Marketing and Experiential Programs for the SCCA. “Traditionally, this is a program that starts the year off around 82, 83 [percent] and dwindles to 70s in the hotter months. This year, as far as occupancy rate goes, it kept climbing and climbing. This is a really important metric to us, because it shows the popularity of the program.
“From that place, we are viewing this program as having reached a mature status,” Wagner adds. “It has a dedicated staff to keep it running, it has long-term partnerships that have been incredibly valuable and important to launching it, that are now being used to continue to improve the product [and] continue to improve the experience. It has a really strong following coast to coast.”
Because the program has reached that stature, the concentration for 2019 is not about big changes, but rather refinement and steady improvement.
Read the full story at MazdaMotorsport.com