Should Ferrari consider making a massmarket model?
What will you have for lunch sir? I would have umm.... a Ferrari for a price as small as a grain of rice!
We know Mazda, Toyota and Fiat who have been immensely revered not only because of their full-blown products, but also the smaller and more affordable but equally frisson generating, GT-86, BRZ, MX-5 and its slightly spruced-up version, the 124 Spider.
These cars have garnered a robust reputation for themselves and have been the touchpoints for those considering an affordable, open-top decently vehement coupes. The Mazda MX-5 Miata specially, has created a fan-following for itself in the true sense.
It would have been blasphemous without tagging the Honda S2000 here as that too, offered adrenaline rush in spates. However, I feel that the number of cars in this segment is exiguous going by their less utility as most want one to haul their families in and with the advent of compact SUVs some years ago, the segment could get endangered to say the least.
Right above these come the entry-level Ferrari Portofino, Lamborghini Huracan, the Chevrolet Camaro and the Ford Mustang. This indicates a massive price gap which needs to be filled. So what are your thoughts on an entry-level Ferrari model, below the Portofino with 300 hp and a two-door convertible style? It can have the basic features such as traction control, ESP and adjustable flaps for the exhausts. Wouldn't a Ferrari for the masses be a great idea?
We all hanker for badges with exclusivity and while some succeed in owning one, others don't. Drop in your thoughts in the comments.