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Smart Marketing: Godsend or Orwellian Nightmare?

What do you think?

38w ago

Do you ever get creeped out by the eerily well-chosen adverts given to you in social media?

Does it bother you how much data companies hold about you and what they do with it?

I'm not sure it bothers me or not. I can see the advantages of targeted, specific advertisements, but I am a little unnerved at the whole situation. There's just something a little bit Orwellian about it. Let me explain:-

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My thoughts on targeted adverts

Well, that's it. But what do you think? Are you okay with advertisers scrubbing your web browsing to target adverts at you? What about clandestinely listening in through your device to harvest your data? Where do YOU draw the line?

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Comments (5)

  • If companies want my data they should be prepared to pay me for it.

      8 months ago
  • There is a fine line that will one day be crossed. It is not a matter of *if* - it is a matter of when.

    After 9/11, the U.S. passed the Patriot Act, which gave the government permission to access our data, tap our phones and spy on us without our permission or without a warrant approved by a judge... *if* they believe we could be a terrorist threat to the nation. The Patriot Act was not voted on by the American people, it was passed by congress and then signed by our president. It took away our constitutional rights as citizens. We will never get them back.

    It is definitely an Orwellian nightmare.

      8 months ago
    • I didn’t know about that! It sounds like something the UK wanted to do, but I think they were stopped? I think it was controversial, but I’m sure MI5, MI6 and S6 all do it, but won’t admit doing it . I think it’s how they know who to track, but they...

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        8 months ago