So what the heck happened with the Lidl sneakers craze?
Full disclosure: this is slightly off-topic, both for DT and FT. Maybe even more so on FT, even though Lidl is technically a supermarket chain. Anyway, long story short, Lidl released a new pair of sneakers in Italy, which is kind of expected as supermarket chains have been selling clothing items for ages, and these sneakers were priced at €12,99. They were sold out in hours and people are now selling them on eBay for 2,000 euros and up. Welcome to 2020. Again.