- British rapper Santandave standing in front of the brand new AMR21. Image Credit- @astonmartinf1

Stars help Strolls launch super-cool AMR21

Aston Martin launch new F1 car in sleek fashion.

9w ago
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The brand new Aston Martin AMR21 was launched today at the headquarters of the Aston road car operation in Gaydon. Roughly 80,000 viewers watched the launch on Aston Martin F1's official YouTube channel. The stream started with a short film featuring old footage of Aston F1 cars from over 60 years ago while a few Stig-like figures in all-white racing suits inspected the Silverstone track across the road from the former Jordan and Force India/Racing Point facilities where Aston Martin will now call home. Interestingly, while this film played out British rapper and celebrity Santandave provided a monologue talking about things like "tradition" and how "the past will become the future". All corporate buzzwords requested by Stroll senior, I presume. In fairness, whoever is in charge of Aston's marketing department deserves a pat on the back for securing such a high-profile celebrity to launch this brand new F1 car.

The inclusion of Dave, a current star in the eyes of the British public helps to reinforce the British themes that Aston Martin are trying to push. He also owns a pretty sweet DBS Superleggera as seen below.

Dave and his Aston Martin DBS Superleggera. Image Credit- @santandave

Dave and his Aston Martin DBS Superleggera. Image Credit- @santandave

The celebrity appearances didn't stop there though as American football player Tom Brady, fresh from winning his 7th Super Bowl was somehow lumped into the event, delivering a rather hollow video message. Fittingly, James Bond actor Daniel Craig also delivered a similarly unnecessary video message while his "Quantum of Solace" co-star Gemma Arterton presented the event. Two more British faces that were drafted in to help launch a Canadian-owned team that will be lead by a half-American, half-Romanian man and whose car will be driven by a German and a Canadian. Oh well.

Promo pic of the new car. Image Credit- Autosport

Promo pic of the new car. Image Credit- Autosport

Besides all the corporate nonsense which is pretty standard for F1 launches these days the car itself looks as striking as expected. It features an overwhelmingly British Racing Green paint job interrupted only slightly by a few streaks of BWT pink after the German company announced it would be staying with the Silverstone team last week. This announcement followed a week or two of rumours it could be linking up with either Haas or Williams. BWT of course used to be the title sponsor of Racing Point but it has been beaten to that role for the next phase of the team's history by American tech company Cognizant. Some pre-launch concept liveries made by fans included a dash of Cognizant blue in designs that resembled the beloved Jordan 191 but sadly this didn't happen.

Side profile of the AMR21. Image Credit- Motor Authority

Side profile of the AMR21. Image Credit- Motor Authority

In the final segment of the launch drivers Sebastian Vettel and Lance Stroll were introduced and sat down with team principal Otmar Szafnauer to be questioned by Gemma Arterton. Vettel spoke about the difficult season he endured with Ferrari last year but maintained that he was optimistic about the future with his new team. "It's not a secret that at stages last year I was not at my happiest," He said. "This year I am very much looking forwards. "Things are a bit different but from what I have seen the people are very capable and talented and it is the first time for the last few years that they are getting the oxygen to breathe." As for Lance Stroll he chose to speak about who he thought Aston Martin should be competing with on track this year, "The potential is there to fight up at the front, perhaps even challenge Red Bull. Mercedes are going to be very difficult because they are a bit further up the road and hopefully we can increase the gap over the teams we were fighting last year."

Four-time champ Vettel next to his new wheels. Image Credit- f1.com

Four-time champ Vettel next to his new wheels. Image Credit- f1.com

The future seems promising for this newly branded team and it won't be long until we get to see if they're still up to it when they go flat out in Bahrain later this month.

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