Stellantis announces Peugeot is officially NOT coming to the US
Pour out some wine and leave a baguette at the wharf for your boys from Peugeot, they're officially staying across the pond.
I have no idea what type of Peugeot this is... but I like it. Image via Peugeot.com
Everyone's favorite automotive juggernaut that sounds like a rectal-cream medication, Stellantis, has announced they're not bringing Peugeot to the USA after all. They're set on keeping the company that sounds like a French word for a soccer foul, on the other side of the pond. Better see if you can return that baguette and bottle of wine you'd purchased to swoon the Peugeot of your dreams because it ain't happening.
I'd be lying if I didn't think the fastest way into the US market is with a cheap pickup. Image via Peugeot.com.
In the way-way-back of 2016, PSA Group said they'd bring Peugeot back to the USA since it departed for l'Hexagone in 1992. Yes, it has been nearly 30 years since Peugeot cars were sold new in the USA. An entire generation of American's has no connection to the brand - except for the Three Amigos bashing the brand or if your family happened to have a Peugeot wagon with a paint job the same color as a hearing aid (my wife's family somehow had one?!).
Does France have landscapes like this?! Can any French natives answer this? I meant to say, "Je suis un ananas?" Image via Peugeot.com.
According to our friends at Car and Driver, they've uncovered details of WHY Stellantis won't bring us back to what should have been 1993's new Peugeot models for the US market. It's like an Infinity Stone's subplot, where the heroes go back in time to stop the evil CEO from killing the US division - except Peugeot isn't worthy of it's own stone and if it were it'd be a light blue stone with the ability to make anyone a socialist with a 2-pack-a-day smoking habit. Wait.. that's not right, the reason is focus. They're going to instead focus on the brands we already have (Ram, Jeep, Dodge, Chrysler) instead of doing some sort of 'talent, capital, and engineering fire drill'.
I believe this is called a Landtrek and it's some sort of French-Chinese truck? I really don't care who makes it as long as it is cheap, four-wheel-drive, and it has a manual (+30 points if it is diesel too).
The strong presence of Stellantis in the US is getting bolstered. Instead of adding new brands to the market, they're going to focus on the existing lineup. The best example is with Chrysler, which is in dire straights. The brand sold around 300,000 cars five years ago and is now selling a paltry 110,000 in 2020. That was in 2020 - the worst year you and I ever had - but yet was a banner year for some brands. The CEO even suggested we might see a reinvention of Chrysler?! Could they sneak in Peugeot under the veil of a Chrysler?! What brilliance! No one has ever badge-engineering a brand before...