- Image courtesy of unsplash.com and C Joyful @alonly

Stellantis announces Peugeot is officially NOT coming to the US

Pour out some wine and leave a baguette at the wharf for your boys from Peugeot, they're officially staying across the pond.

MT Blake posted in USA News
4w ago
8.3K
I have no idea what type of Peugeot this is... but I like it. Image via Peugeot.com

I have no idea what type of Peugeot this is... but I like it. Image via Peugeot.com

Everyone's favorite automotive juggernaut that sounds like a rectal-cream medication, Stellantis, has announced they're not bringing Peugeot to the USA after all. They're set on keeping the company that sounds like a French word for a soccer foul, on the other side of the pond. Better see if you can return that baguette and bottle of wine you'd purchased to swoon the Peugeot of your dreams because it ain't happening.

I'd be lying if I didn't think the fastest way into the US market is with a cheap pickup. Image via Peugeot.com.

I'd be lying if I didn't think the fastest way into the US market is with a cheap pickup. Image via Peugeot.com.

In the way-way-back of 2016, PSA Group said they'd bring Peugeot back to the USA since it departed for l'Hexagone in 1992. Yes, it has been nearly 30 years since Peugeot cars were sold new in the USA. An entire generation of American's has no connection to the brand - except for the Three Amigos bashing the brand or if your family happened to have a Peugeot wagon with a paint job the same color as a hearing aid (my wife's family somehow had one?!).

Does France have landscapes like this?! Can any French natives answer this? I meant to say, "Je suis un ananas?" Image via Peugeot.com.

Does France have landscapes like this?! Can any French natives answer this? I meant to say, "Je suis un ananas?" Image via Peugeot.com.

According to our friends at Car and Driver, they've uncovered details of WHY Stellantis won't bring us back to what should have been 1993's new Peugeot models for the US market. It's like an Infinity Stone's subplot, where the heroes go back in time to stop the evil CEO from killing the US division - except Peugeot isn't worthy of it's own stone and if it were it'd be a light blue stone with the ability to make anyone a socialist with a 2-pack-a-day smoking habit. Wait.. that's not right, the reason is focus. They're going to instead focus on the brands we already have (Ram, Jeep, Dodge, Chrysler) instead of doing some sort of 'talent, capital, and engineering fire drill'.

I believe this is called a Landtrek and it's some sort of French-Chinese truck? I really don't care who makes it as long as it is cheap, four-wheel-drive, and it has a manual (+30 points if it is diesel too).

I believe this is called a Landtrek and it's some sort of French-Chinese truck? I really don't care who makes it as long as it is cheap, four-wheel-drive, and it has a manual (+30 points if it is diesel too).

The strong presence of Stellantis in the US is getting bolstered. Instead of adding new brands to the market, they're going to focus on the existing lineup. The best example is with Chrysler, which is in dire straights. The brand sold around 300,000 cars five years ago and is now selling a paltry 110,000 in 2020. That was in 2020 - the worst year you and I ever had - but yet was a banner year for some brands. The CEO even suggested we might see a reinvention of Chrysler?! Could they sneak in Peugeot under the veil of a Chrysler?! What brilliance! No one has ever badge-engineering a brand before...

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Comments (21)

  • There are exactly 4 Chrysler models in production at the moment, 3 of which are minivans. I'd think the idea of putting something different in the line up might be a hope for the brand. Something like the Peugeot 208 with a rebranded name might draw some life, but I doubt it.

      30 days ago
    • If it’s in the mid-level luxury market, it would fit Chrysler’s current ethos very well. Anything more or less and we’d be seeing the revision of the name. Chrysler Landtrek?! That would be going waaaay downmarket from their current...

      Read more
        30 days ago
    • You know the 208 might be a great idea. If 3$ and 4$ gas is around the corner this summer that will start to shrink Charger/Challenger sales. The Ram will always sell, but to me Chrysler and it's family don't look very well suited to a future that...

      Read more
        29 days ago
  • I think that’s the right choice.

    I don’t think they’d sell very well here. There’s already a lot of options, and they don’t really sell the cars and trucks you see on the road in the US

      29 days ago
  • Fries come from Belgium, not France. Same as Pennsylvanian Dutch. They are Germans (Deutsch, not Dutch). Only in America...

      27 days ago
    • And nachos come from the US, while the Caesar salad is Mexican. Both are technicalities.

        26 days ago
  • Imma kill stellantis

      29 days ago
  • We won’t miss it

      27 days ago
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