Stellantis, formerly FCA, kills the SRT division
The Felines from Hell have been sent back to where they came from.
The newly minted automotive juggernaut - known as Stellantis - has dealt its first deathblow. SRT is dead. The Felines from Hell have been sent exactly there by the FCA/PSA merger. How could the most sensational part of FCA get tossed into the rubbish bin?!
I'm going to blame the French - the PSA part of this mess is the culprit. Not because there is any evidence. Or some credible logic behind placing a verdict. I don't have a stereotypical cliche video of four middle-aged, balding French CEOs wearing striped shirts taking an ax to the SRT division without dropping their cigarettes. I wonder if that's how it happened? Oh to be a fly on the wall!
My gut tells me it has something to do with Peugeot and their reputation for taking vehicles close to perfection and intentionally ruining them. It's like a French film; they seem to understand the irony and relish the drama behind the demise of something beautiful - destroyed by someone who just wanted to see it burn. The indifference is lost on me. I can't understand.
Naturally, there is a silver lining. The merger didn't see those epic human beings responsible for all the hell-raising getting the axe. Stellantis apparently allocating them to other brands and divisions. Might we see some other vehicles getting the devil's touch? Can you imagine the look on the first Peugeot employee's face when they come to work to find their American cousin drawing a pentagram on the factory floor, sacrificing a goat, and using the blood to christen the next batch of Hell-kitties?!
In all seriousness, the loss of SRT leaves a gaping hole in the performance division of the portfolio and in the automotive universe. First conceived from a group of the best engineers to make the Viper, the team grew into SVE and PVO names through the years - namely when working on the Prowler - the team was finally minted SRT in 2004. It gave us the Hellcats, Neon SRT-4, Ram SRT-10 (the truck with the Viper engine), and most recently the Ram TRX. Pour one out for your boys, we might not ever see something like SRT ever again... at least not with all the focus on one brand.