I will be honest, I applaud Porsche for their new direction in electric vehicles. Design wise they still have the visible Porsche Design DNA and in my opinion an edge over other manufacturers. In saying that, as an early adopter for most technologies I am still not ready for my Porsche 911 to be electric or hybrid. It seems I am one of the few based on new reports.
Porsche understands that development of their electric range is not limited by their determination. The same determination that Porsche have praised Elon Musk for, in many ways setting the benchmark for others. Many external factors can impact electric vehicle development and sales. Price-points are high, and charge points even though expanding are becoming more congested in large cities.
With these and other factors to consider Porsche were somewhat conservative in the sales estimates for the new Taycan sedan. So much so that even before Porsche has built its first battery-electric car, it already plans to increase production.
The German brand's CEO Oliver Blume has been stated in a report last week noting that strong demand has led to increased production. The Taycan has obviously appealed to consumers with its unique styling, Porsche quality along with the electric sedans 600 plus horsepower and 300 miles of estimated range.
Initially Porsche estimated it would sell only around 20,000 Taycans per year, but the higher-than expected demand has surprised the automaker.
For example, in Norway, where Porsche sells about 600 new cars a year, the company has received nearly 3,000 reservations for the Taycan guaranteed with cash deposits. This could be an indication of trends in similar markets. Porsche is surprised, and Tesla now has something to really worry about.