Porsche has opened its own digital sales channel for immediately available new and pre-owned cars, working with the 88 Porsche Centres in its native Germany. Customers can now perform the most important steps for vehicle purchase online, and only customer authentication and final conclusion of the contract will initially still take place in the Porsche Centre.
“Today, customers move between the digital world and physical retail as a matter of course — our new digital marketplace meets this need and therefore makes the experience of purchasing a vehicle even easier and more convenient,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG “We will continue to expand our overall digital ecosystem and, in addition to vehicles, also offer Porsche-specific mobility products and services worldwide.”
A Europe-wide roll-out will take place after the initial launch in Germany in 2020. Porsche is also launching digital retail in the United States, with 25 of the 191 US Porsche dealerships currently offering in-stock new and certified pre-owned cars through the online pilot.
“With the introduction of online car sales, we will safeguard the competitiveness of our Porsche Centres in the era of digitalisation,” says Alexander Pollich, CEO of Porsche Deutschland GmbH. “We are very proud of the fact that we can offer our customers a digital purchase option within the established Porsche environment — and can implement this integrated solution for Porsche on the German market for the first time.”
911 Carrera 4S Cabriolet: Combined fuel consumption 9.0 l/100 km; combined CO2 emissions 207 g/km