TAG Heuer joins Porsche Esports Supercup

1w ago

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Porsche is enhancing its Esports Supercup with TAG Heuer as the new title sponsor. The single-make online racing championship was initiated by Porsche together with iRacing, the leading provider of realistic online racing simulations, in 2019. Now, as part of the new partnership, the virtual championship will be renamed ‘Porsche TAG Heuer Esports Supercup’ and the prize pool increased to US $200,000 for the upcoming season.

“Porsche stands for exceptional experiences,” says Kjell Gruner, Vice President Marketing at Porsche AG. “Esports racing offers such an emotional Porsche experience to many fans of our brand and the ‘Porsche TAG Heuer Esports Supercup’ is our most important virtual racing series. After a very successful premiere in 2019, we are now about to start the second season with a strong partner at our side. Porsche and TAG Heuer are already a great team in Formula E. Now TAG Heuer, as a brand with heritage, is helping to further establish the most aspirational competition in Esports racing.”

In the previous season, the Australian Josh Rogers won the championship in an exciting final against the German Maximilian Benecke, while the UK’s Sebastian Job and American Mitchell deJong finished third and fourth. The top four drivers from 2019 will be back this year, alongside 36 new and returning drivers. The 2020 “Porsche TAG Heuer Esports Supercup” schedule will feature the introduction of multiple tracks to the championship, kicking off with a pre-season test at Circuit de Barcelona-Catalunya on 28 March, which made its iRacing debut in late 2019.

“After joining forces in the TAG Heuer Porsche Formula E Team this season we are excited to now extend our successful collaboration further into the Esports world,” explains Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer. “Both our brands are masters of challenges, innovation and precision. As an avantgarde watchmaker with historic ties to the track, Esports is a fantastic new platform for us to showcase our values and support another dynamic and passionate community in the world of motor racing, where competitiveness comes alive in the digital age. We are looking forward to providing an unmatched Esports experience together with Porsche and iRacing and seeing the world’s elite road sim racers push their limits.”

Further information can be found on the Porsche Motorsports Hub: motorsports.porsche.com

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