Take a live, digital tour of Porsche's incredible musuem

1w ago

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To celebrate the 43rd International Museum Day, the Porsche Museum in Zuffenhausen is throwing open its doors tomorrow (17 May 2020), free of charge, while digital tours will be streamed live.

Fans around the world who visit the @porsche.museum feed on Instagram will be able to experience how Porsche transports the ideas and values of its brand from the past into the future.

The motto of this year's celebration is “Museums for Equality: Diversity and Inclusion”, so it's a neat fit.

“Digital diversity is more important than ever in times like these, where travel is a greater challenge than ever before," says Achim Stejskal, Head of Heritage and Porsche Museum. “We have been consistently driving forward the expansion of digital offerings not just since the coronavirus crisis, but for years. We have committed ourselves to the ’Mission Future Heritage’. We would like to use modern channels to demonstrate the heritage and future of the brand, not just at our site in Zuffenhausen, but beyond the museum as well.”

Two guides will explore the exhibition – which currently includes more than 80 cars over 5,600 square metres – for an hour each in German and English. They will look at special exhibits and offer an insight into the company history. The digital live tours will include prototypes, small exhibits, racing cars and series production cars.

Anyone who is interested can watch the first tour in German at 18:30, or the second tour, in English, at 00:00 CEST – both via the Instagram feed. The times have been deliberately chosen to be outside the regular opening times, in line with the motto: “The museum for everyone”.

The tours will also be recorded in the following languages and be available on Porsche News TV from Sunday in: Chinese, French, Italian, Japanese, Croatian, Romanian, Spanish, Portuguese and Turkish.

“There is a native speaker for each of these languages in the Porsche Museum. We would like to use the videos that have live character to thank our fans around the world and to bring a bit of the Porsche Museum into their homes,” adds Stejskal.

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