Tata Motors holds a 5.2% market share in India as of 2019(source:AutoPunditz),The number might look small but it is the 4th largest car maker,
The global recession and BS6 fuel norms hit the car makers too hard, But to resist and to retaliate is the only things car makers are up to..
Maruti Suzuki(Holds a market share of 50.6%) declares "“From April 1, 2020, we will have no diesel car on sale. Depending on how customers react… if we find there is a market for diesel cars (after the new emission norms kick in) we will develop it in a reasonable amount of time,”
Tata motors on other hand is ready to offer BS VI compliant diesel engines in its various models like the Hexa,Nexon,(upcoming) Gravitas,(upcoming)H2X concept, While the Tata Harrier gets a BSVI-Ready diesel engine already!
"Hexa is not going to be discontinued but the 2.2L varicor400 mill will be axed"
For the Tata Tiago and Tigor, Tata motors doesn't want to upgrade the diesel engines to match BSVI norms as "Around 80 percent of the demand in this segment (Tiago and Tigor) is for the petrol variants and thus the additional investment required does not make a viable plan," Rajendra Petkar, Chief Technology Officer (CTO), Tata Motors
Also the True SUV from Tata motors the Safari Storme had been discontinued leaving the enthusiasts heart broken!😢
let us have a quick glance at Tata's future portfolio!
Tata motors brought the D8(significantly modified EUCD for better off-roading skills made by range rover) to India and localised it heavily to not only shave production costs on the J-LR vehicles, but to also create the bed for its own premium range of cars - the first of which is the Harrier.-Overdrive Dec 14, 2018, Based on the same platform were are going to see the Gravitas and an upcoming coupe SUV
Tata seems to be very ambitious about its alfa architecture( 'Agile Light Flexible Advanced') based cars in the future seem to be many like the horn-bill(H2X),next gen Nexon,Next-gen tiago and tigor,A mid-size sedan(City rival) and an MPV(ertiga rival)
The fact that tata is Finally working on a mid-size sedan is wonderful because if the car maker with such a market share makes such cars the carmakers with smaller market share will be forced to make the cars of same segment to survive in the market thereby stopping the extinction of a whole segment!
let us hope that all the future strategies of this market giant prevail over other pseudo SUV makers!