Team HARD bring Cupra to the BTCC

BTCC disruptors to bring the Cupra brand into the UKs top racing series

Team HARD racing are going to bring Cupra to the rough and tumble of the British Touring Car Championship in time for 2021 season.

The Kent based team, who have been competing in the championship since 2013, are making the leap from their existing Volkswagen CCs and introducing a brand new manufacturer to the track.

Team HARD have been running CCs since 2013, with 14 race wins, a teams championship and an independents crown.

Team HARD have been running CCs since 2013, with 14 race wins, a teams championship and an independents crown.

The CC is arguably getting to the end of its racing life with the team getting fantastic race pace out of their VW fleet but ultimately struggling during qualifying.

Tony Gilham, Managing Director, Team HARD, said: “We are delighted to be bringing in a new marque to the BTCC. The Volkswagen CC has enjoyed a great deal of success over its life, but it’s time for change as we look to the new hybrid era of touring cars.

"We have done a lot of research and we believe that the dimensions and overall shape of the Cupra Leon will work perfectly with the current NGTC regulations that are in the BTCC. A lot of hard work and countless hours lie ahead, but we are confident that we can turn this new car into a competitive beast that will be mixing it at the front from the get-go next season.”

Team HARD have been instrumental in the careers of no less than 10 of the current BTCC grid

Team HARD have been instrumental in the careers of no less than 10 of the current BTCC grid

Jack Goff, Multiple BTCC Race Winner, said: “We had a really good winter programme with the CC and that’s reflected in the race pace which has been good all season. Unfortunately, we’ve been lacking in qualifying, we need something more and the Volkswagen CC’s capabilities have reached its peak.

The CC is coming to the end of its life after the 2021 season so we have decided to move to a new car a year earlier to develop and get to grips with a new chassis before the all important introduction of the hybrid system in 2022. It’s going to be a busy winter, but for now I’m fully focused on giving the CC the best send-off I can!”

With hybrid technology making its way onto the BTCC grid for 2022, the move to new platforms and with the future in mind certainly shows that Team HARD mean business.

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