Tesco Cars: what was it?
This might be one of the most mysterious and ambitious projects ever organised by Tesco.
Back in the early 2010s, Tesco decided to expand their brand by announcing that they would be selling used cars on their website, with a special section called Tesco Cars being created where visitors could browse used cars. The company had also partnered with RAC, which provided inspections on used cars.
I went onto the website of the supermarket chain as it was back in 2011 when this scheme was created and I was surprised to see that this was a legitimate thing.
The executives of the brand seemed to be invested in this scheme, with chairman of Tesco Sir Trevor Chinn stating, "Consumers want to know they can trust the information supplied about a used car, that they are getting value for money and good customer service. Importantly they also want to be able to take their time to make the right purchase for them. We are delivering a positive new experience for today’s car buyer.”
Unfortunately, Tesco pulled the plug on the scheme a year later simply because it didn't have enough vehicles to sell. According to a source from magazine Car Dealer, Tesco Cars were selling only 150 cars a month.
This is not the first time that Tesco did such a thing, as they had also attempted to allow people to spend their Clubcard points on cars. I have researched every corner of the internet to find out about this scheme, but still was unable to find anything.
The failure of Tesco Cars is actually quite depressing in a way, because what the brand attempted to achieve would be replicated with more success by other companies such as Motors.co.uk which allowed people to buy cars online.