Tesla Cybertruck – ‘Minecraft taken too seriously?’
Tesla, an American automotive company specializing in electric car manufacturing has just revealed its electric pick-up truck line up. The electric vehicles which are a brainchild of Elon Musk have revolutionized the automotive industry with electric sedans, roadsters, and semi-trucks being much better and faster than their gas-counterparts.
Elon Musk (CEO,Founder of Tesla) has literally been referred to as Tony Stark in real life as many of his ideas have helped change and form the world we now live in! Even ‘PayPal – the online payment system’ was his invention. It doesn’t end there but now let’s talk about the new truck from the future which has taken the automotive as well as the tech media by storm. It is none other than the Cybertruck. I would be coming to the prominent bit that is styling in a bit but first about the pricing (value for money) and the variants.
Tesla’s vehicles have always put up a good value proposition like the Model 3 which on paper is a BMW M5 for the price of a mid-range BMW M3. The Cybertruck just doesn’t live up to the value-for-money concept as it has been priced exorbitantly. It competes with the Ford F150, Silverado 1500 and other pickup trucks in specs but is priced as a super-heavy-duty pickup truck such as a Ford F250, Chevy Silverado 2500D and 3500D. For a much better view on the topic let’s compare the base price range of the 3 trucks – Silverado 1500, Cybertruck, Silverado 2500D.
The 3 Cybertruck Models are as follows-
1)Base Model (single motor) – price $40,000 / 0 to 60 in 6.5 seconds / 250 miles range / 7,500-pounds towing capacity.
2)Mid Model (dual motor) – price $50,000 / 0 to 60 in 4.5 seconds / 300 miles range / 10,000-pounds towing capacity.
3)Top Model (triple motor) – price $70,000 / 0 to 60 in 2.9 seconds / 500 miles range / 14,000-pounds towing capacity.
For comparison, the base Silverado 2500D has a towing capacity of 14,500-pounds which is almost double than that of the base-model Cybertruck.
Although towing capacity isn’t the only thing, Tesla has failed to understand the mentality of a pick-up truck owner because having an EV isn’t gonna be a USP for selling pick-up trucks. The 0-60 times are crazy for a truck yet these numbers sell cars not trucks. The truck would be launched in late 2021 until then many other companies would be able to catch up to Tesla. Ford has an all-electric F-150 on the way, General Motors confirmed it will put an electric pickup on the market in 2021, and EV start-up Rivian — which is now backed by both Ford and Amazon — is scheduled to release its electric pickup in late 2020. These are potential threats for the cool new truck.
The autonomous driving feature may help it sell but to an average (pick-up truck) customer , the so-called bullet-proof glass and door would just remain a gimmick. During the launch event, Elon wanted to show this bullet-proof glass and door to the public but it ended in a rather uncanny manner as the door did withstand a sledgehammer without breaking a sweat but the same can’t be said for the bullet-proof window which cracked by the metal ball thrown at it. Reacting to this Tesla’s stock did take a hit of about 6% (just like the time Apple’s stock took a hit when the Face ID didn’t work at the launch of the new iPhone), The stock did go back up though. The tug-of-war stunt with the Ford F-150 was completely pointless due to the pricing issue.
Even the sales figures are a let-down as compared to other Tesla launches wherein they would get 200,000 bookings on the first day. The Cybertruck got 200,000 bookings in 4 days, the number is great but there is a trick behind it. Earlier bookings took a $1,000 and still the bookings reached 200,000 on the first day but this time a $100 was needed to pre-book the truck. Many of these people may back out because chances are that they booked the truck just to show-off to their friends and family.
Coming to the styling of the vehicle, it is simply out of this world and looks like a future Mars rover to me. There are only 2 extremes for this sort of design i.e. either you like it or you don’t like it. I do like it because it stands-out in the crowd where all the other trucks look almost the same. It is ugly but in a unique way. The product design may change a bit till the launch as per Tesla. The design is the only reason that the Cybertruck is all over the place from memes to the tech and automotive news. This is a clever marketing strategy according to me because you get free advertisement, Elon even tweeted this out. Tesla would be offering a built-in solar panel at the rear as an option which will add 15 miles of range daily.
Solar Panel at the rear
Well, these were my thoughts on the Cybertruck and let’s see how this thing plays out for Tesla as these aren’t the only problems the Cybertruck might face. One such problem could be range depletion due to load carrying. My suggestion is to decrease the price of the truck so that it competes in the Ford F-150 price segment instead of the super-heavy duty one.