Tesla states they will challenge Porsche on the Nurburgring
But it seems they failed to book a reservation for a record attempt
Porsche recently broke the record for 4 door EVs on the Nurburgring with their newly revealed 4 door EV, the Taycan. The Taycan lapped the Green Hell in 7 minutes and 42 seconds, which is currently the fastest in the 4 door EV sector. However, for now, it was a subjective record as there are not many competitors in the sector.
However, Elon Musk and Tesla posted a tweet saying “Model S on Nurburgring this week” alluring that Tesla might be attempting a record break for Porsche’s previous record. Tesla and Elon are quite skeptical about Porsche’s new EV and did make some not-so-funny jokes like tackling Porsche about their ‘turbo’ name. But now finally it seemed that Elon and Tesla were doing something instead of just uploading tweets.
Image from EV Compare
If Tesla is bringing its best weapon to the Nurburgring, they will probably use the Models S Performance P100D. The P100D Performance has a power output of 762hp and can reach 60mph in 2.3 seconds. The Taycan Turbo S produces 761hp and can reach 60mph in 2.6 seconds. But when considering the fact that the Porsche is modest with their performance numbers and has a better underbody setting, suspension, and brakes, it will be a quite a duel.
Image from Nurburgring
However, it was revealed that Tesla did not book any exclusive time slot for the record attempt according to Nurburgring. They say that the Nordschliefe is fully booked for the season and Tesla did not send the Nurburgring a proper request. So although a few people from Tesla might come to the Nurburgring with their Tesla, it will not be an official record attempt for sure.
Image from Fortune
So once again, we see how Elon and Tesla are talented at ‘noise marketing.’ Although they did not have any of the preparations actually to tackle Porsche, they were able to get tons of attention and focus just by a ‘tweet.’ It is both a disappointment for Tesla fans who would have wanted to see a proper record attempt from Tesla and Tesla haters who would have wanted the Tesla to catch fire while going around the Ring.
Image from Elektrek
At the end of the day...
Although I am not a fan of Teslas, I was actually curious how a Tesla Model S would perform on a track. The Model S is way cheaper and more daily-usable than a Taycan, so if it could perform as well as a Taycan, it would be actually interesting for the whole EV market. However, Tesla managed to shatter all of our expectations and hypes and we do know this is not the first time. Tesla can ‘hook’ people’s attention by cheap tricks like this for a few times. But if they do not manage to actually show people that their cars can be faster than a Porsche or will not burn down during a hot lap, they will be perishing soon. Marketing is important. However, if the product is not worth the marketing, people tend to get more disappointed. So Mr. Musk, be a bit more careful when you post a tweet, it might lead to your demise.