- Tesla

T​esla's long-awaited pickup truck is finally here. After promising its release a few years ago Elon Musk has finally delivered. Last night Tesla held an event at their Los Angeles Design studio detailing the truck and its upcoming features.

T​esla

T​esla

Am​bling on stage like some sort of futuristic rock star Elon Musk is met by screams and yelps of "Elon!", he is treated by his supporters like nothing short of the second coming. As lights dramatically flash out of the fog comes a truck which looks like it was chiseled out of the Rocky Mountains, the angular shape is unlike anything else on the market today.

T​esla

T​esla

T​he theatrics continue as Musk brings out Tesla's head of design, Franz Von Holshouzen, armed with a sledgehammer. To show the "Cybertruck's" toughness the sledgehammer is taken to the pickup's body. It is unscathed. Musk brags that the metal alloy used on the exterior of the truck is the same as what will be used on the Space-X Starship.

F​or his second trick, however, Musk encourages Franz to throw a metal sphere at the truck's "metal glass' windows. Hilariously, the glass shatters, Elon brushes it off and says, "oh my fu*ing god".

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H​e then continues with his presentation, showing two videos. One of a Tesla truck pulling an F-150 in a tug of war. And a second video of that same truck smoking a Porsche 911 in a drag race. Tesla quote a 0-60 of just 2.8 seconds! That's quicker than a Lamborghini Aventador.

T​he new truck will also benefit from a range starting at 250 miles, and going all the way up to over 500 miles for the top trim. Like all other Tesla vehicles the new Cybertruck will have full access to the Supercharger network. The truck will also be available with Tesla's revolutionary autopilot system as standard, and $7,500 for the full self-driving feature.

O​h, and there's one more thing

T​esla

T​esla

J​ust as the event was winding down in Steve Jobs like fashion, Elon says "oh, and there's and ATV!". In keeping with the blade-runner feel of the night, a man in full black rides out on a Tesla ATV, and jumps rolls it onto the bed of the Cybertruck. Little was said about the surprise new vehicle, other than the fact that it can charge off of the truck. Regardless, it looks awesome and I want one.

[UPDATE]: it has been announced that you will be able to buy the new ATV, no price has been announced as of yet.

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Although Tesla's new pickup is very impressive it does raise a few concerns. Most pickup truck owners are known to be fiercely loyal to their brand of choice. And even though Tesla's new "Cybertruck" blows the F-150 out of the water, it may still struggle to get in on the Ford's incredible market share.

T​he F-150 is by far America's best-selling vehicle, and it doesn't typically appeal to tech-enthusiasts and Porsche 911 owners, two categories which Tesla's new truck is aiming for. While the Tesla may struggle to convert F-150 buyers its slew of technology, capabilities, and pure Mad Max insanity may appeal to buyers who may have not considered a pickup truck before.

T​esla have an incredible ability to generate excitement about a new product, even if it is something which the consumer had never considered owning. A prime example of this was Tesla's ability to excite people about their upcoming semi-truck. This was by no means a consumer product, it was targeted at large corporations with no need for a "cool product". Yet somehow people on car forums were debating its performance, and even its handling.

T​esla straddle the line between car manufacturer, and tech company. Something which few other companies have been able to do. Perhaps this will allow the new Cybertruck to be an extremely-popular vehicle.

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