The 1970s weren't kind to cars -- even custom Ferraris
Legendary custom car builder George Barris is mostly known for popularizing the custom car trend and putting together gorgeously restyled cars like Nick Matranga’s 1940 Mercury and trendsetters like the Ala Kart. His shop, Barris Kustoms, was also commissioned to build some of your favorite movie and TV cars like the Munster Koach and Knightrider’s K.I.T.T.
While he’s known for the groundbreaking work he did in the 1950s, his shop kept churning out cars despite changing trends. Barris managed to pivot with time and perfectly capture the essence of the day with cars -- especially if it was something for his private collection. This 1978 Ferrari 308 may be the quintessential example of the transition from the disco '70s to the 1980s era of excess.
The two-tone 308 sports some tasteful period modifications like BBS wheels, a nice repaint and a lavishly reupholstered interior. It also has a bunch of 1980s gadgets like a car phone, a portable Sony television and a security keypad to work the immobilizer. The digital dash looks ripped straight out of someone’s idea of a space station, which is perfect for the day, but the factory gauges from a Ferrari 308 are more attractive today. The pop-up headlights have also been smoothed away.
This Ferrari is heading to the Barrett-Jackson Scottsdale auction and is lot number 1379. If you want to relive the late disco era, here’s your chance.