Revealed: new eighth-generation Rolls-Royce Phantom
Rolls-Royce claims new twin-turbo 2018 Phantom will be 'the best car in the world'
Believe it or not, there has been seven iterations of the Rolls-Royce Phantom over decades of manufacturing and development. Now, however, the ultra-luxury car firm has unveiled its eighth member of the Phantom family.
The 2018 Phantom features a new all-aluminium 'Architecture of Luxury' spaceframe, leaving the relative peasants of the luxury market to keep plodding on with their monocoque chassis.
This has reputedly increased the car's rigidity by 30 percent and will be used on every Rolls-Royce product from here on in, separating the brand from using BMW 7-Series underpinnings. Rolls now sees platform sharing as an 'unacceptable compromise' and has instead gone for a bespoke construction of its own.
To propel this automotive palace, Rolls has chosen to stick with its 6.75-litre V12 -
but has modernised it with a set of turbochargers. This twin-turbocharged set-up pours out 664lb ft of torque at just 1700rpm, making it a chauffeur's dream when it comes to effortlessly wafting along city streets.
It also produces 563bhp, which is channeled through an eight-speed ZF transmission, although we can't imagine many Phantom owners will be exercising that sort of power and all those gears any time soon.
It's also the most technologically advanced Rolls-Royce ever, using 'Magic Carpet Ride' featuring air suspension and chassis control systems that actuate a new double-wishbone front axle and a five-link rear axle to keep the occupant comfortable on even the most rugged of road surfaces.
The self-levelling air suspension also makes millions of calculations every second as it continuously varies the electronically controlled shock absorbers. This means it can react to body roll, wheel acceleration, steering inputs and camera information.
The doors also have a sensors for self-closing, allowing the chauffeur to simply wave a hand to close the door behind his master.
To finish off the ultimate relaxing driving experience, there is a ridiculous 130kg of sound insulation throughout the car's construction, with the company claiming the new Phantom as the 'most silent in the world'.
‘Silent-Seal' tyres feature a specific foam layer placed inside the tyre to dramatically reduce tyre cavity noise and reduce overall tyre noise by up to 9 db. Although that is a tiny amount, every little helps.
Expect prices to be far upwards of £300,000 when the car goes on sale next year after its launch tonight.
This car will essentially be a new benchmark in the luxury sector in both its standard and long-wheelbase form and will undoubtedly prove popular with the exceedingly rich and famous.
Maybach and Bentley have both struggled to get close to the sheer popularity of the Phantom since its initial modern rebirth in 2003, and this new generation looks set to have made the game even harder for them.
Find out more about the new car from Rolls-Royce designer Alex Innes in our video below.