The 2021 Geneva International Motor Show is officially cancelled
Executives are thinking about the 2022 edition
Car shows have clearly lost their popularity in recent years. Today, the news that everyone was dreading is confirmed. The 2021 Geneva International Motor Show will officially not take place. The main reasons are obviously economic.
The 2020 edition of the Swiss show has already been cancelled at the last moment because of the health crisis that was beginning to spread in Europe. This caused significant financial losses and also had a major impact on the exhibitors' trust, even though they spent considerable sums of money for their stands.
The virus is still actively circulating and a second wave of the epidemic is feared by all. As a precautionary measure, the show's organizers have launched a survey to find out how many exhibitors will not be taking part in the 2021 edition. The majority of them refused, fearing that there would be a resurgence of the epidemic.
With a number of exhibitors reduced to less than half and a number of visitors probably just as low, the exhibition management preferred to cancel the 2021 edition in order to concentrate on the 2022 edition. But here again, we do not know if the latter will be organised as planned.
Photo credits GIMS