The 2022 Ford Maverick is a bonafide game changer
I don't think I've been this excited for a vehicle launch, let alone a new pickup truck launch.
I love a good "jack of all trades", especially in the auto industry. Any vehicle that can fill multiple niches at the same time is a good vehicle in my eyes. In the case of the 2022 Ford Maverick, Ford has managed to identify a very interesting piece of the market, the hybrid pickup truck, and boy oh boy did they deliver.
At less than 200 inches long, the Maverick is roughly the size of a Ford Explorer, but does not suffer from low fuel economy figures like other vehicles of this size. See, the base engine in the Maverick is a 2.5-liter Atkinson cycle four-cylinder hybrid powertrain that makes 191 horsepower and 155 lb-ft of torque. Power gets to the ground via a CVT, which might be the first CVT setup in a pickup truck, at least that I know of. Now,, before you keyboard warriors get all up in arms about this, bear in mind that this setup is good for an estimated 40 miles per gallon city, which Ford says is better fuel economy than a Honda Civic. The real figures are expected to be out later this year, but an Escape Hybrid with a similar setup has a city fuel economy rating in the mid-40s, so I can't imagine the Maverick is too far off. The only downside to the hybrid is that it's front-wheel-drive only. Yes, you read that right.
To get all-wheel-drive in a Maverick, you would have to spec one with a 2.0-liter EcoBoost four-cylinder, which puts out a respectable 250 horsepower and 277 lb-ft of torque. Power gets to the ground via an 8-speed automatic. When equipped with the appropriately named "4K Tow Package", the Maverick can tow 4,000 pounds. Standard Mavericks can only tow up to 2,000 pounds. Though Mavericks can also haul 1,500 pounds in the bed, which is very good for the class.
So the Maverick does a decent job of being a weekend warrior, with the fuel economy to rival most commuter cars, not bad. The real knockout punch though, is the Maverick's price.
A base Maverick XL, with the 2.5-liter hybrid setup starts at $19,995 and comes with Apple CarPlay and Android Auto, an 8-inch touchscreen, automatic emergency braking, and automatic highbeams. That means that a base Maverick starts nearly $2,000 cheaper than a Civic, and gets similar fuel economy, except a Civic can't haul jet skis, so checkmate, Honda.
A fully-loaded Maverick Lariat can get up into the mid-30,000's, but the model that I specced comes in at $31,310 for a Lariat with the base engine and all the goodies that you could want. When you consider that the average new car transaction price is roughly $8,000 more than that, and potentially offer less capability, the Maverick really starts to stand out among the ever-growing list of SUVs and even other compact and mid-size trucks.
So who is the Maverick for? Well, I reckon that Ford is aiming for the same demographic that they marketed the old Maverick to. The Maverick Coupe and Sedan from the 1970s was aimed squarely at import cars like the VW Beetle, Honda Civic, Toyota Corolla, and varying other models. With a price tag like that, and fuel economy figures to back it up, the new Maverick is still aimed at that market, but with the added capability that most weekend warriors need. I've never considered owning a pickup truck, but Ford has built a vehicle that finds itself smack in the middle of my shortlist, and who knows, I might just reserve one.
What do you think of the new Ford Maverick? Are you equally as impressed? Comment Below!