For the model year 1974 Porsche introduced the G-Model as the first real update of the 911 since 1964. The G-Model was offered as the 150 hp 911, the 175hp (and later 165hp) 911S and the 209 hp Carrera. If you compare the new 911 to his antecessor the F-Model it becomes visible that the design of the seventies has now been fully adapted into the 911 series. The fine shapes of the classic 911 are now replaced by bulky bumpers with a lot of rubber and plastics. Back in the days it was surely debatable wether this new 911 would ever be able to become a real classic.
Today, forty years later, this question seems to be answered yes! The G-Model stayed in production until the model year 1989 and was probably the most successful generation of the 911 so far. Collectors and enthusiasts are more and more willing to pay higher prices for the G-Models and the gap between these cars and the previous 911s regarding the market value is slowly closing. The growing popularity of the model range can be explained by the enormous variety within that production line. Besides huge differences regarding the engines 2.7, 3.0, 3.2 or 3.3 there are a lot of limited editions, interior variations, colours and body types between 1974 and 1989. At this point it seems reasonable to ask yourself why does the 2.7 911S Targa stands out of the crowd?
First of all it’s the last of an era. The 2.7 911S Targa is the last 911 to still have the classical narrow body and the chrome details of the early 911s. After the model year 1977 it has for example never been possible again to order the brushed Targa frame - at least not until the 991 Targa from 2012. The narrow body and the small 15’’ wheels are making this car amiably puristic. In combination with the very few extras which could be ordered back in the days this 911 is reduced to what is really important.
Secondly this 911 is special because of the large variety of colours of the decade. In the seventies Porsche offered one of the most variegated colour palettes. This palette went from striking colours like limegreen, continental orange, gulfblue and arrowblue over more decent ones such as peru red, sahara beige and cockney brown to beautiful metallic paints like salmon metallic, platin-diamond metallic, copper-brown metallic and gazelle metallic. For the interior Porsche offered a large selection of leatherettes and tartan fabrics to match the choice of the paint.
Thirdly it’s the machine in the back. The 2.7 litre engine seems more rough and imperfect than the following 3.0 and 3.2 engines. Typical for an early 911 the 2.7 911S starts to be awake not before 4.000 rounds. In combination with the quite high sound and the direct responsiveness of the engine it makes the car feel very agil and sporty - even after 40 years of age.
Last but not least the current development in value is worth mentioning. The 2.7 litre 911s had the highest increase in value over the last few years in comparison to the 3.0 SC and the 3.2 Carrera. On the grounds that the 2.7 litre G-Model was just produced for three years and is therefore one of the shortest series of the 911 with a lot of different individual attributes like color, engine, interior and model year specific changes the prediction of the value is definitely positiv and not yet overdrawn. Make sure to not miss the chance and secure one of the 911S Targas for your collection!
Pictures by roman-raetzke.de