The advertisement police's latest case
This time Toyota is sitting on the dock. I don't know who the judge is but it can be the man who brought bold letters to the studio as he's a genius
But whoever the judge is, Toyota are sitting there because of a new radio advertisement for the Yaris Cross Hybrid. One big problem with the advertisement is the simple fact that it allows itself to advertise such a hideous car, but there are more issues.
A wild Toyota Yaris after rearing up into its attack position
The advertisement starts with the information that 'only one third of executives (I don't remember if in Germany or in the world) are women'. Now I won't turn this into a rant about a women's quota, but I do wonder what it has to do with the car. Toyota is directly trying to answer my question when some woman appears in the commercial saying that she likes to be independent and not have any bosses, which is why she chose the Toyota Yaris Cross Hybrid.
The reason the Cross Hybrid makes her independent according to Toyota is that the woman won't need any charging stations, but I do have some bad news here for the Japanese brand. The hybrid is not exactly a new concept and if I want a gas powered car with cheaper taxes there are lots of good looking options from other brands, the Toyota Yaris Cross is not the only hybrid I'm afraid. And if I don't care about taxes and just want a normal gas powered car I'll be just as independent anyway.
"Pleaseeeeeeeeeee put me out of my misery"
As Toyota wasted a lot of their commercial time talking about politics, the independency of the Toyota-driving woman is the only argument for the Yaris Cross in the whole advertisement. So what Toyota are literally saying is that the Yaris Cross Hybrid is good because it can do what most cars were able to do for more than 100 years. Well done.