- A Toyota Yaris which is Cross since it looked into a mirror.

The advertisement police's latest case

This time Toyota is sitting on the dock. I don't know who the judge is but it can be the man who brought bold letters to the studio as he's a genius

But whoever the judge is, Toyota are sitting there because of a new radio advertisement for the Yaris Cross Hybrid. One big problem with the advertisement is the simple fact that it allows itself to advertise such a hideous car, but there are more issues.

A wild Toyota Yaris after rearing up into its attack position

A wild Toyota Yaris after rearing up into its attack position

The advertisement starts with the information that 'only one third of executives (I don't remember if in Germany or in the world) are women'. Now I won't turn this into a rant about a women's quota, but I do wonder what it has to do with the car. Toyota is directly trying to answer my question when some woman appears in the commercial saying that she likes to be independent and not have any bosses, which is why she chose the Toyota Yaris Cross Hybrid.

The reason the Cross Hybrid makes her independent according to Toyota is that the woman won't need any charging stations, but I do have some bad news here for the Japanese brand. The hybrid is not exactly a new concept and if I want a gas powered car with cheaper taxes there are lots of good looking options from other brands, the Toyota Yaris Cross is not the only hybrid I'm afraid. And if I don't care about taxes and just want a normal gas powered car I'll be just as independent anyway.

"Pleaseeeeeeeeeee put me out of my misery"

"Pleaseeeeeeeeeee put me out of my misery"

As Toyota wasted a lot of their commercial time talking about politics, the independency of the Toyota-driving woman is the only argument for the Yaris Cross in the whole advertisement. So what Toyota are literally saying is that the Yaris Cross Hybrid is good because it can do what most cars were able to do for more than 100 years. Well done.

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Comments (30)

  • I agree. Independent women have much better choices than this thing.

      2 months ago
  • the yaris cross hybrid is not ugly

      2 months ago
  • Ads have become really silly

      2 months ago
  • It is a totally and utterly stupid car. Nearly as dumb as the C5X.

      2 months ago
  • Filling up before work doesn't matter because in this theoretical situation the woman can charge at home overnight, you may only want to stop for 10 minutes on a 300 mile journey but on a 600 mile journey you will want to stop for at least half an hour

      2 months ago
    • But I don't want to let the car decide when I stop and also at home you have no fast charging station, so even if you accept that the car will eat nearly all of your money via the electricity bill it won't be fully charged up in the morning, and if you...

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        2 months ago
    • You won't have to because you'll want to stop anyway and petrol cars need to stop and be filled up. EVs are cheaper to run than petrol cars. It will definitely be charged by the morning unless you plan on getting back with 0% charge 5 hours before...

      Read more
        2 months ago
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