The average Bugatti customer spends more than $300,000 on options

That's an Aventador on top of the base price...

35w ago

51.6K

Since the Bugatti Veyron came out back in the early 2000s, it has been clear that the French car company has been the leading manufacturer when it comes to the endless possibilities of optional extras they have available to their customers.

With this comes great expense, as you can imagine. If the customer can afford it, it is likely Bugatti will do it. The Bugatti President, Stephan Winkelmann announced earlier this week that the average Bugatti customer spends around $300,000 on optional extras alone for their new car. This could be whether it's a Chiron or a Divo.

Yes, this is a lot of money but you have to put it into perspective. The base price for a Bugatti Chiron is around $3 million. So realistically, a further $300k isn't going to phase the average Bugatti buyer.

Some great optional extras you can add to your Chiron would include coloured exterior carbon fibre, various paint schemes and interior upgrades. There are some fashion designers and third party companies who will lay their grubby hands on a Chiron to cover it in diamonds or put silly wings on it, but I am sure the work will never be as good as that done by Bugatti themselves.

Providing customers with vast amounts of options isn't only a thing Bugatti do. Companies such as Rolls Royce, Bentley, Pagani and Koenigsegg offer similar services – I bet the prices aren't far off either.

How would you personalise your Bugatti?

Let us know in the comments!

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Comments (20)

  • If I had that much money to blow: For the price of the extra's I would buy 3 C8 Corvette's and 3 Ariel Atoms give or take a few $ at that level.. Then with the other $3mil. I would find a race track to buy and have a bunch of friends join me in the fun with said cars 😂😂😂😂🖒 I would consider that more well spent😁

      8 months ago
    • Yeah - Or you put the same money in a portfolio and buy a new C8 Corvette and an Ariel Atom every year... 😅

        8 months ago
    • A Vernon =1 of the best cars in the world that goes up in price every day even when used, though I'd still get the Atom.

        8 months ago
  • So they spend more budget on fancy cup holders than I can spend on my house...

      8 months ago
  • I know you’ve tried to justify it based on ,the percentage of the overall cost but, jeez, that’s really scary!

      8 months ago
  • £300k options on a bugatti = £500 tech pack on the average audi

      8 months ago
    • Exactly this! 🙌🏻 what’s an extra £300k when you’re spending £2million+ 🤷🏻‍♂️

        8 months ago
  • The average Bugatti customer is an idiot with more money than sense 🤣🤣🤣🤣

      8 months ago
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