The BMW 135i isn't a faster horse
If Henry Ford had asked people what they wanted, they would have said faster horses. The car industry today is full of faster horses. This isn't one of them
This is so stupid.
You know where this is going. "I bought a [blank], and here's why it's brilliant..."
When in truth, nobody needs to hear for the millionth time that "[blank] is the best [blank] of [blank] era."
So let's get through this very quickly. I bought a BMW 135i. And you don't need to be told why it's brilliant. Why should you care what some shmuck on the internet has to say about his own car?
Truth is, I'm fairly convinced that 99% of all "new car announcements" are merely an exercise in self-validation.
And it's not like I can bring anything new to the table; this car is fucking brilliant! It's the age-old formula of hot rodding, take a small car, jam a big engine into it, add a snickety six-speed manual, and some good steering. That's it!
Henry Ford once said that "If I had asked people what they wanted, they would have said faster horses." The car industry today is full of faster horses. And as a golden rule, the customer is always wrong; this is why nothing good ever comes from a focus group.
The X3 and X5 are BMW's best-selling models. Or to put it another way, the brand which a decade ago was best known for producing the world's greatest sports sedans now leads the market in 5,200 lb SUVs.
Because when BMW asked its customers what it was they wanted, they asked for faster horses.
More space, more power, more luxury, more convenience.
So, BMW responded with a 2.4 tonne, 400-hp, luxurious, convenient lump of an SUV.
But the question is, who'll blink first?
Who will be the first to realize that customers aren't good at designing cars?
I hope that it will be BMW, because once customers realize that they aren't car designers, they'll buy something else. And BMW will eventually cease to exist. And that will be a real shame, because driving the 135i you can see what the Germans are capable of when they really try.