- The Outlierman founder Andrea Mazzuca

THE BRAND RESPONSIBLE FOR BOTH THE PAGANI AND MINI JCW LIFESTYLE COLLECTIONS

2d ago

131

In order to stay relevant in today’s rapidly changing market, car manufacturers have pivoted in countless directions to help supplement their long-running and, let’s face it, old fashioned internal combustion-powered vehicles. Diverting company funds to sectors like autonomous driving and all-electric battery technology are obvious moves, but then there are the wild cards like Tesla’s space tourism project with SpaceX and Lexus getting into the restaurant business with Intersect in New York City. However one industry car brands struggle to find footing in is lifestyle clothing.

It seems like an easy vertical to get a handle on compared to the complexities involved in getting a car to safely drive itself down a highway during rush hour traffic, but alas, the majority of car brands seem hopeless when it comes to personal style. Andrea Mazzuca, the founder of Bologna-based automotive lifestyle brand, The Outlierman, took full advantage of the lack of understanding from the car world and injected a much-needed dose of sprezzatura into the space....

Continue reading this story HERE.

New Love food? Try foodtribe.

Join in

Loading...
Comments (0)
    Loading...
    Loading...
    Loading...
    0
    Loading...