The Bugatti Centodieci and La Voiture Noire are two extremely daft cars
Bugatti have frankly driven away most of their potential customers due to the release of these cars.
The year was 2005 and there was a new hypercar for sale. With an 8.0L 987hp W16, it was one hell of a car. After a 14 year break, Bugatti were back. The Veyron was without a doubt the most iconic car of the decade and Bugatti understood that so they put all of their focus on making just one car: the Veyron. They tweaked and perfected it for years upon years and the Veyron was so good to start with that the hype lasted for an extremely long time.
2005 Bugatti Veyron
Then in 2016, they released the Chiron. With a 1500hp 8.0L W16 and an electornically limited top speed of 261mph, although it was slower than the fastest version of the Veyron, we already knew that Bugatti were onto something and from that day, we knew that the Chiron or a version of it would be the one to be the first car to hit 300mph and soon enough, they did.
2016 Bugatti Chiron
On August 2nd last year, Bugatti had finally done it. The Bugatti Chiron Super Sport 300+ was the first car ever to have hit 300mph but they didn’t just do that, Bugatti actually managed to get to 304.77mph. This was big news and it was but it could’ve and should’ve been bigger.
2019 Bugatti SS 300+
But in March that same year, Bugatti made the foolish decision to release La Voiture Noire. It had the same 8.0L engine as the Chiron along with the same power output but this time, Bugatti were charging $19,000,000. Not only did this become the most expensive car ever, it blew the smashed the previous record to pieces. La Voiture Noire was being featured on news articles daily with rumours of Cristiano Ronaldo having bought one.
In the end, it actually sold for $16,700,000 to some random bloke nobody knows about.
2019 Bugatti La Voiture Noire
But then in August of that same year, the Centodieci was released. It was priced at roughly $9,000,000 and only 10 were made. Yet another exclusive, super expensive Bugatti. The Centodieci tried to pay tribute to the EB110 and did so brilliantly but it was still $9,000,000. Regardless, the Centodieci proceeded to be on the front of every car magazine and website.
The issue with the release of both of these cars is that when Bugatti managed to build a 300mph car, people were still focussing on the other cars that Bugatti had made.
Bugatti’s spotlight was stolen by none other than Bugatti. Oh and I didn’t even mention the Divo, the Chiron Pur Sport or the Chiron Sport. Bugatti were releasing so many different models that people didn’t really know which one to really focus on.
Now another reason I think that the Centodieci and La Voiture Noire are bad purchases is because there is no way that they will hold their value. I understand that they are extremely exclusive and well crafted and I’m not saying they’re bad cars, in fact, I think all of the cars that Bugatti have released are brilliant but there is no way that someone would pay 9 or 16.7 million after 5 years because Bugatti would have released another super expensive and exclusive hypercar and the spotlight will be stolen from Bugatti yet again.
In conclusion to my rant, I think that Bugatti would be doing a lot better if La Voiture Noire and the Centodieci didn’t exist. They should’ve gone down in the history books but they didn’t and the only people they have to blame are themselves.