The Celica name might be due a comeback
Around 9 years ago, Subaru and Toyota jointly developed the BRZ/86, a 2+2 lightweight sportscar that the market was desperately in need of. So when Subaru unveiled the 2022 BRZ a few months ago, we all naturally assumed that Toyota would follow suit with the new 86, but they didn't.
Some said the reveal had been delayed simply because Toyota wanted to give the car a new name and indeed that might be the case because on January 15, Toyota filed a request with the United States Patent and Trademark Office (USPTO) to trademark the name 'Celica', for 'Automobiles and structural parts thereof'.
The first Toyota Celica was unveiled in 1970 and the namesake has been used for several different cars across seven generations until 2006, when production for the final iteration of the Celica, a front-wheel-drive liftback coupe, came to an end.
Historically, the Celica has always been marketed as a lightweight sportscar priced and positioned below the more expensive and more powerful Supra and this market description would fit the bill for the upcoming 86 replacement.
The entry-level Supra is priced at £52,695 and powered by a 258-hp engine whereas the new 86/BRZ is powered by a 228-hp engine, priced from around £32k.