- A proper Maverick

The *clap* new *clap* Maverick *clap* is *clap* frankly *clap* idiotic

To quote our favourite Captain America, Chris Evans, "I don't wike it"

Ford Maverick.

If you know your American cars, you'd think of the compact baby coupe from the oh so glorious 70s. I say oh so glorious in sarcasm obviously. It was a shittard of a decade- from what I've read- but hey we got dope cars! And Rubber Duckie. And Charlie's Angels. AND Star Wars. So maybe not the worst decade. Until, uh, bowl cuts which causes us to go back to Planet 'Not A Good Decade' but I digress.

Circling back to the topic at hand, the Maverick of old. The year was 1969 and it was a stormy night in Ford's HQ (or factory whatever) for the workers were in fear of the imports threatening their domestic sales. The Mustang had opposed them fiercely with it's magnificent sales record of 317, 000 and more in the previous year but how long. By the late 1960s, the threat from imports to domestic sales was growing too large to ignore. In 1968 alone, Volkswagen sold 563,522 vehicles to U.S buyers, while Toyota and Datsun (combined) accounted for another 109,000 sales. And so with renewed vigour and courage, Ford introduced a sleek two door coupe (Hemmings tells me it's a sedan but it looks a coupe so if any of you know, much obliged) with a striking fastback styling. And, lo, it was a *SMASHING* hit.

*SMASHING* because it obliterated the Mustang's sales when it first came out leaving the Beetle in the dust as Ford bragged it could cover 417 feet in ten seconds. That's Hulla specific but who am I to disagree? It was a baby Mustang in all it's V8 muscle glory and mwah, everyone loved it. After all, what about it isn't loveable

Simple? Simple.

Simple? Simple.

But then came it's unfortunate demise. Until Ford announced its return, that is.

Pathetic.

Pathetic.

But not in the form I wanted. Or anyone, for that matter. The Maverick's been reborn as a compact pickup whose looks could not be more bland if it ate cream soup and I despise it for that. Sure, it's revolutionary and cheap and stuff but the moniker that sits on it is not cheap. It was a proper unsung legend and it seems like Ford have hired a horrible marketing director because using iconic nameplates on totally unrelated cars is not a good move.

Instead, what it should have been

This is a proper rebirth of the Maverick.

This is a proper rebirth of the Maverick.

Thanks to Oscar Vargas (@wb.artist20), we can have a proper look at what the Maverick should have been. The Maverick had been a compact car and with the Focus and Fiesta gone, Ford had a chance to fill that slot with a small performance-oriented compact aimed at competing with the GT86, BRZ, and other small sporty cars.

Many people called the old Maverick a "baby Mustang" and it didn't take a rocket scientist to see why. It shared styling cues, trim levels, and eventually even the same V8 and C4 gearbox. If Ford had decided to go a different route, there could have easily been a tuner-friendly RWD sport compact in Ford's lineup that would yet again compete with import vehicles like the new Nissan Z but alas, only in renderings it seems.

The point to all this blabbering? Couldn't tell you.

But hey- "Maverickie you're the one"

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Comments (66)

  • Say what you will about the Maverick, but a Pickup truck for $20,000 is a bargain

      13 days ago
    • It is but why opt for such blandness when the Santa Cruz offers more excitement in the looks department

        13 days ago
    • Yes, but that's going to be almost $10,000 more.

        13 days ago
  • That rendering is very nice! Unfortunately Ford’s current CEO seems to have gone mad. Before him they were kinda sporty, now they’re just pushing crossovers (i count this new maverick as a crossover)

      13 days ago
    • I know right. Most of Ford's- if not all- recent decisions have been so absentminded towards the enthusiasts, I'm actually worried about them.

        13 days ago
    • Yeah. We’re still ok-ish in Europe (the Fiesta and Focus are still very good, somewhat sporty cars), but the crossovers have been creeping in

        13 days ago
  • Itssss so cuuuute😇

      13 days ago
  • I agree. Normally I'd be very excited for the return of the affordable pickup truck but the new Maverick doesn't do it for me

      12 days ago
  • I would say it actually does fit the nameplate in a way. The original maverick was a cheaper, smaller, simpler mustang. This one is a cheaper, smaller, simpler f150.

      13 days ago
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