The current Audi A1 will not be replaced due to SUVs and Euro 7
Finally this pathetic excuse of an Audi dies!
Crossovers have taken over our roads and manufacturers will do anything to cash out of it. This includes using classic names on the wrong tailgate and dropping other models. The latter is what Audi is preparing to do with the A1.
It is currently based on the MQB AO platform that is the same as on the VW Polo and realistically that will likely take the A1 sales since Mercedes-Benz, BMW and other premium manufacturers don’t have direct competitors to the A1.
The move will leave the Q2 as the entry level Audi according to this plan to drop the A1 but the long-term future of the A3 is also far from certain.
On the future of the A3 Markus Duesmann, Audi CEO, said: “A lot will depend on the final Euro 7 target. We know that offering combustion engines in the smaller segments in the future will be pretty difficult because the costs will go up.”
Really it will depend on if Euro 7 completely rewrites the rulebook or if its just and extension of Euro 6. If it is just an evolution then the A3 might be saved.
The other reason why the A1 is dying is because of SUVs and that fact might be the saviour of the Q2 but based on the A3 being under risk I wouldn’t bet on the Q2 sticking around.
It is also possible that these cars could return in the future as EVs but Duesmann has claimed that for the forseeable future electrifying small cars is not profitable so it would be a long wait.
If it was to return; would this EV concept be a precurser to it?