T​he current Audi A1 will not be replaced due to SUVs and Euro 7

F​inally this pathetic excuse of an Audi dies!

1w ago

C​rossovers have taken over our roads and manufacturers will do anything to cash out of it. This includes using classic names on the wrong tailgate and dropping other models. The latter is what Audi is preparing to do with the A1.

I​t is currently based on the MQB AO platform that is the same as on the VW Polo and realistically that will likely take the A1 sales since Mercedes-Benz, BMW and other premium manufacturers don’t have direct competitors to the A1.

T​he move will leave the Q2 as the entry level Audi according to this plan to drop the A1 but the long-term future of the A3 is also far from certain.

O​n the future of the A3 Markus Duesmann, Audi CEO, said: “A lot will depend on the final Euro 7 target. We know that offering combustion engines in the smaller segments in the future will be pretty difficult because the costs will go up.”

R​eally it will depend on if Euro 7 completely rewrites the rulebook or if its just and extension of Euro 6. If it is just an evolution then the A3 might be saved.

T​he other reason why the A1 is dying is because of SUVs and that fact might be the saviour of the Q2 but based on the A3 being under risk I wouldn’t bet on the Q2 sticking around.

I​t is also possible that these cars could return in the future as EVs but Duesmann has claimed that for the forseeable future electrifying small cars is not profitable so it would be a long wait.

If it was to return; would this EV concept be a precurser to it?

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Comments (8)

  • The a1 IS NOT a pathetic excuse. Its an affordable way into the premium car market

      12 days ago
    • Its just a VW Polo with an Audi badge on it and a £5k premium.

        11 days ago
    • So then why are we not complaining about the audi a4 for example having the same engine as a škoda octavia

        11 days ago
  • What are the people that buy an A1 in the misguided understanding that it is not a Polo going to buy now.

      12 days ago
  • I read this whilst thinking about replacing the RS4 with an A1. Sad news indeed

      12 days ago
  • Will this mean the death of the VW Polo, SEAT Ibiza and Skoda Fabia might be soon seeing the chopping board. If VW do get rid of the SEAT Ibiza I will be pleased as it will add value to my car.

      12 days ago
  • I think the A1’s death is relatively old news

      12 days ago