The CyberTruck is a marketing masterstroke
No publicity is bad publicity
It has been exactly 9 days since I predicted that the CyberTruck will transform the auto industry. It has been exactly 7 days since Tesla broke the internet with their latest launch. The internet is flooded with articles, videos and opinions dissing, appreciating and questioning the truck. However, the fact is the CyberTruck is here to stay and you will see thousands of it in your city as soon as Tesla start the deliveries.
How has Musk gotten everyone to talk about the CyberTruck?
1) The paintball design is outrageous
I only have one question here to explain my point,"when was the last time you could use the words 'simple and radical' together to define the design of a production car?"
Drop a comment if you have any examples of a modern car that has a simpler design.
2) Performance figures match the best in the industry
The launch showed a pre-recorded video of the Cybertruck beating a Porsche 911 in a drag race and the Ford F150 in a tug of war. The 911 is the undisputed ultimate track weapon while the F150 dominates the pickup truck segment.
Even though I am confident that the Cybertruck will outrun a 911 and tow the F150, the result of these tests do not matter. What does matter, however, is that this new kid has announced its arrival by going up against the biggest in the neighbourhood.
3) It is incredibly cheap
A starting price of $40,000 (before government grants) for a car that looks like from space? YES PLEASE!
A truck that is fast, practical, comfortable, intelligent, easy to drive and good for the environment for the price of a regular family sedan? What's not to like?
4) No one knew what the truck actually looked like
Prior to launch the Tesla CyberTruck was the most searched car on the internet. No one had any spy pictures and that added towards building the hype and the excitement on the day of the reveal.
All the internet had were tweets from Tesla boss Elon Musk who promised month after month that the "CYBRTRK" would be the company's most eye catching reveal yet.
5) The windows were meant to break
The stunt Elon and his team pulled off during the reveal was the "final hammer on the head". Tesla first proved CyberTrucks incredible exoskeleton is the strongest chassis in the industry and then went for the incredible party trick of broken windows.
Tesla's share price did take a small hit but it got everyone talking about the truck inside and outside the car industry. The footage spread like "cracks in a window" on all social media applications and news channels with everyone talking about it.
Forbes released a detailed analysis on why and how the CyberTruck will bring Tesla $45 billion by 2025.
Add that to the fact that Tesla has already received over 250,000 bookings for the truck and it is not too hard to see how the CyberTruck will indeed be a game changer... for the industry.