The EU has killed the Nissan 400Z

The 400Z is stillborn in the Old Continent

Might as well just rip off the band-aid: the Nissan 400Z won’t be available in Europe because it doesn’t meet the EU’s Draconian emission standards. These rules have been in place for some time now and auto makers regularly fail to meet their targets because they’re objectively unrealistic.

Car makers are investing billions for the transition towards electric mobility but the EU is demanding they do so at a higher speed than the existing technology realistically allows. As a result, they usually simply end up shunning the European market in favour of emerging markets, the Middle East and China, and of course Japan and the US, which is where the 400Z, the first new Z car since 2006 (370Z), will be sold.

The problem (for the EU) is that the 400Z is based on the same [heavily revised] platform that the old Infiniti Q50/Q60 used, and powered by an evolution of Nissan’s ‘VR30DDTT’ 3.0-litre V6, delivering (in the Z) 400 hp and 350 lb-ft of torque. The engine, however, isn’t the only reason why it won’t be available in the Old Continent. Europe is becoming an increasingly SUV-centric market, that’s basically the only type of vehicle European buyers (especially within the EU and the UK) seem to be interested in.

Nissan knows this and in fact they said as much in a recent press statement. "In terms of European sales, a shrinking European sports cars market and specific regulations on emissions mean that Nissan was unable to build a viable business case for the introduction of the production version of the next-generation Z-car in Europe," the statement read.

The car market - any market, really - acts like a dog that’s chasing its own tail. European buyers only want SUVs because car makers only sell SUVs because buyers only want SUVs because car makers… etc. It's a well-known fact that SUVs constitute the bulf of sales in Europe - 1 in 2 vehicles sold here are SUVs - and while I don't subscribe to the 'all SUVs are s**t' party (some of them are, some of them aren't), I think it's a shame to see that the car is turning into nothing but a disposable commodity. Pity.

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Comments (177)

  • I now hate the European Union more than anything else in the world🥰

      1 month ago
  • Well, disappointing. The 400Z looks brilliant, 3.0 V6... that’s what Europe is now. NONE of the other continents is that aggressive with the electric cars, while completely forgetting how un-green SUV’s are. I’m sure we’ll gonna see companies who will import 400Z’s from America, but that’s just a shame. Keeping our planet in good condition is important, but the electric car is nowhere near the solution, or at least not now, and won’t be in 2030 where countries want to unable even buying new cars with a combustion engine. Politicians have nothing to do with car manufacturing and know nothing about them, but saying how great they are bla bla bla. I live in Germany and the Green politicians are driving mostly Audi A8 and A6. Saying and doing are different things. Forbidding now cars like the 400Z is idiotic. It’s a small coupe, there’s not a big market for it, so blabbering about how it’s damaging the environment bullsh*t. Thanks politicians, great work as usual.

      1 month ago
    • I agree to much of the extent. We are living through a very fast moving technological revolution and 'fairness' is very much a victim along with many other treasured values. The kind of cars people like at the moment are almost all rather bad...

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        1 month ago
    • Possible. But when everyone would try his/her best, especially car enthusiasts like us, the we can keep our beloved combustion engined cars. Eating less meat, stop buying those stupid SUV’s is a good start. I personally don’t think that...

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        1 month ago
  • Can we just kill the EU right now?

      1 month ago
    • it's committing suicide. It started about ten years ago when it began overriding individual governments, imposing mindless quotas and non-appointed head of states

        1 month ago
  • It's official, the EU has become an ecototalitarian state.

      1 month ago
    • Ecosocialist. CO2 Is the problem? Let's plant trees based on the power of the car. All other thing are just stupid and dictatorial

        1 month ago
    • I disagree with the ecosocialist term, I don't think they uphold any political value other than "all we do is fair because it's in the name of nature"

        1 month ago
  • God I hate socialism

      1 month ago
177