Ferrari boss Sergio Marchionne has confirmed that the carmaker is evaluating whether a prancing horse SUV could become an actual thing. According to a discussion with Bloomberg, Marchionne stated that the viability of an SUV is a thought process the company is taking very seriously.
Marchionne stated that " However, before a decision is made, Ferrari must "learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio”.
These SUV rumours have been around for a while now with Marchionne previously fuelling speculation by announcing that the Italian exotic carmaker will "reinvent the concept of a vehicle that has some utilitarian features" which surely points towards a taller and more versatile car from the company.
There have been varying reports in the last six months suggesting that any Ferrari SUV could be dubbed an FUV (Ferrari Utility Vehicle). According to car analyst Max Warburton, Ferrari management continues to tell investors any final production version would feature hidden rear doors via a cleverly hidden arrangement to keep the aesthetics in line with the current model line-up.
With the likes of the Rolls Royce Cullinan, the Lamborghini Urus and the Aston Martin DBX joining the long-standing Porsche Cayenne alongside the newly introduced Bentley Bentayga in the world of uber-luxo SUV’s. Ferrari could possibly be forgiven for wanting to be a part of this burgeoning market as they know that without an FUV in their line up, customers will simply go elsewhere for their uber SUV requirements.
Could a Ferrari FUV become a reality? If it could, should it? Or is this a sector that you would rather see Ferrari stay away from? Join the #supercars live chat to share your thoughts.