The Ferrari Purosangue SUV is a Bad Idea
It will not go as well for Ferrari as the Urus did for Lamborghini
I like Ferraris; I think they're great. I also like SUVs; I think lots of SUVs are great. In fact, I even like the Lamborghini Urus. Why, then, do I hate the Ferrari Purosangue?
Firstly, and definitely most importantly, look at it. It looks like a stretched out GTC4 Lusso, which personally I think bears a strong resemblance to a salamander. Ferrari has taken the worst design elements from the Maserati Levante and the GTC4 Lusso and combined them into what they somehow thought looked good. Continuing the critique of the Purosangue's looks department, it is simply too curvy. I understand that many late model Ferraris have been designed to be curvy, and it looked great on the 488 Pista. However, it does not look good on this. SUVs aren't supposed to look like stretched out sedans. They would have done better calling this a station wagon than an SUV. Additionally, I was under the impression that SUVs were supposed to be able to make it over small-medium bumps and curbs. The Purosangue test mule in the photo above looks like it wouldn't even make it up my driveway (my driveway has a nasty bump, but this might not make it up a normal one...at least not without a front lift system).
My next complaint has to do with pricing. The Lamborghini Urus has a starting price of $207,326, which is a lot of money, especially considering that is essentially a premium version of the Audi Q8. Even so, it sold in huge numbers, more than most people expected (certainly more than I expected). According to Caranddriver.com, the Purosangue is likely to start at over $350,000, more than an 812 Superfast or a 488 Pista. If they honestly think that somebody would pay more money to have this ugly "SUV" than one of the best sports cars Ferrari has ever made, then they are crazy. For the same $350,000 budget, you could buy 2 of the following 3 cars: an F430 Scuderia, an F12 Berlinetta, or a 488 GTB. I'd rather have two of the cars from that list than a Purosangue any day.
I understand that the SUV market is the biggest part of car sales right now, and has been for a while now, especially small/medium SUVs. However, there are two reasons that I think that the Purosangue will not sell very well. The first of those reasons is that there is not anything I can think of that will make the Purosangue stand out from any of its competitor; it isn't special. The same thing might be said about the Lamborghini Urus, but it was one of the first SUVs in the high end luxury market, which is a big part of its success. The second reason is that the market is oversaturated already. There are already "entry level" luxury SUVs like the Porsche Macan and Cayenne, the Maserati Levante, the Alfa Romeo Giulia, as well as a few more. Furthermore, there are more expensive luxury SUVs like the Lamborghini Urus and the Aston Martin DBS. Then, finally, there are the highest tier luxury SUVs like the Bentley Bentayga and the Rolls Royce Cullinan. There is no room in the market for the Purosangue. It will have a cost similar to the Bentley and the Rolls Royce, but it looks worse, and it is unlikely that it will have the comforts of either one of those.
I think Ferrari will not sell many of these. It's going to have to fly, or have some other secret special features to make it stand out, otherwise I think that the Purosangue will be a major flop for Ferrari, which is sad, because they have been gaining serious traction in the market recently.