The Ford F-150 Lightning already hits the 100,000 mark in pre-orders
Ford is already considering a smaller electric pickup truck
In the United States, the land of the combustion engine par excellence, the craze for electric pickup trucks has apparently been largely underestimated by many forecasters. As proof, the Ford F-150 Lightning has already passed a symbolic commercial milestone. In just three weeks, the truck has exceeded the 100,000 mark in pre-orders.
This incredible momentum already equals that seen by the Tesla Cybertruck when it was presented in late 2019. And this momentum is set to continue as pre-orders for the Pro version for professionals also opened three weeks ago. Ford is now considering adding a new, more compact electric pickup truck to its range.
It is not yet known whether this will be an electric version of the Maverick or a completely new model. What is certain is that, if confirmed, this vehicle would be even more affordable than the F-150 Lightning. It would then be positioned in a segment without any competition, which would allow the American brand to make a big hit.
Photo credits Ford