The Full-Size EV Truck Market is already heating up, but which ones are red hot?
In a recent poll from Autolist, current truck owners are more interested in EV trucks from Ford and GM than offerings from Rivian and Tesla. Interestingly, non-truck owners are more interested in Rivian and Tesla's trucks than they are in Ford and GM's upcoming EVs.
This leads to a considerable amount of discussion. Why are non-truck owners interested in EV trucks? Is it an emissions thing? Is it a startup versus established business thing?
It's no surprise that there are a large amount of current truck owners that would trust Ford and GM over Rivian and Tesla, but interest in Tesla's Cybertruck is based solely on whether or not people own a pickup truck or not. In the case of this survey, non-truck owners are more interested in purchasing the Cybertruck than current truck owners are. This might have something to do with Tesla being a cult-like business, but Rivian's numbers remained the same among both truck owners and non-truck owners.
Of course none of these numbers mean anything until a company actually brings one to the market, but there are also a list of other competitors in this segment that want a piece of the EV truck pie, including Workhorse with their W-15 fleet truck, and Lordstown Motor Company, a new upstart that plans to have an EV truck in production within the next few years as well.
While there is a lot of smoke, mirrors, shattered glass and flattened traffic cones in the world of EV pickup trucks, there are plenty of manufacturers that are willing to bring EV technologies to a market segment that isn't necessarily known for being eco-friendly. I personally am interested to see a proper comparison between all of the real-world versions of these vehicles within the next few years.
Which of these EV trucks caught your attention the most? Comment Below!