The Maserati MC20 has killed Lancia- Here's why
The dead man walking is now dead in the waters
Last week, the Maserati MC20 was launched. It is the latest in a long line of supercars launched this year, including the Koenigsegg Gemera, McLaren 765lt, Ferrari Roma, Aston Martin Valkyrie and the Valhalla. There were more, but these are the ones I remember, because they caused the most hype. However, the MC20 was so far the most hyped car of the year. However, it has killed one of the most innovative brands ever.
I love my life, but I'm sad that I was born at a time of transition in the world. Only a year after my birth, in 2005, the Prius was launched, and that spelt an end for the combustion petrol car. We now live in a time where electric cars are taking over, the Prius is one of the most widely sold cars around the world and Ferrari only has two V12- powered cars in its lineup. This is may not be ideal, but one of the worst things is that the pioneering Lancia brand is now selling rebadged Chryslers, mainly the ypsilon. Honestly, this thing makes the PT Cruiser look like a Jaguar E- type. And this is not only the case in Italy. In the UK, the ypsilon is sold by Fiat, which is most likely the reason why people here hate FIAT. The other cars in their range are actually pretty good, my favourite being the Tipo. What? I'm getting distracted? Right, back on topic. The ypsilon is so ugly, that the girl in the photo is not smiling, but grimacing. Right, lets continue.
The ypsilon- keeping up the PT Cruiser's legacy by being the ugliest car sold in the current market
Lancia, makers of the Stratos, the car that changed rallying and the S4 Delta Group B, the car that pushed Audi's effort the whole way, are being made to sell a turd on wheels. This has ruined the image of Lancia, but there was hope. As Maserati started losing customers and Ferrari slowly moved out of the picture from FCA (Fiat- Chrysler Automobiles), The executives back in 'merica would be forced bring Lancia into the limelight, moving Maserati into the role that is currently occupied by Lancia. I am sure that I'm not the only one who saw promise in Lancia's future, but all that is gone. Fiat- Chrysler have revitalised their main brands, which are Fiat, Maserati and Jeep
Lancia Stratos- the car that changed '70s rallying
The launch of the new Wrangler and the MC20 have shown which brands FCA is loyal to. The problem with Lancia is that they have always been in loss, no matter how beautiful their cars are or how innovative. This has meant that Lancia is not the best company to invest in as they seem to never have any money. And as far as I'm aware, losing money on every car you build is not stonks. Therefore, I understand why Lancia has been dropped from the FCA dream team, but I'm still sad about it.
The Wrangler shows that money is being put to good use by Chrysler
Verdict on Lancia's future
The future looks bleak for Lancia. The fact is that they produce city cars. This would be good business, apart from the fact that the car they make ugly, unreliable, underpowered and uneconomical. In this segment, their are much better choices, like the VW Up (And its Seat and Skoda clones) the Smart car (The new one actually looks good) and a bit bigger, the Mini. Maybe Lancia could still do business in Italy due to the appeal that the name has, a bit like Lada is to Russia. But other than that, there is no hope for Lancia. As the internet would put it, Lancia has " Mamma'd its last-a mia". Ciao Amico.