The Maserati MC20 has killed Lancia- Here's why

The dead man walking is now dead in the waters

5w ago

11.5K

Last week, the Maserati MC20 was launched. It is the latest in a long line of supercars launched this year, including the Koenigsegg Gemera, McLaren 765lt, Ferrari Roma, Aston Martin Valkyrie and the Valhalla. There were more, but these are the ones I remember, because they caused the most hype. However, the MC20 was so far the most hyped car of the year. However, it has killed one of the most innovative brands ever.

I love my life, but I'm sad that I was born at a time of transition in the world. Only a year after my birth, in 2005, the Prius was launched, and that spelt an end for the combustion petrol car. We now live in a time where electric cars are taking over, the Prius is one of the most widely sold cars around the world and Ferrari only has two V12- powered cars in its lineup. This is may not be ideal, but one of the worst things is that the pioneering Lancia brand is now selling rebadged Chryslers, mainly the ypsilon. Honestly, this thing makes the PT Cruiser look like a Jaguar E- type. And this is not only the case in Italy. In the UK, the ypsilon is sold by Fiat, which is most likely the reason why people here hate FIAT. The other cars in their range are actually pretty good, my favourite being the Tipo. What? I'm getting distracted? Right, back on topic. The ypsilon is so ugly, that the girl in the photo is not smiling, but grimacing. Right, lets continue.

The ypsilon- keeping up the PT Cruiser's legacy by being the ugliest car sold in the current market

The ypsilon- keeping up the PT Cruiser's legacy by being the ugliest car sold in the current market

Lancia, makers of the Stratos, the car that changed rallying and the S4 Delta Group B, the car that pushed Audi's effort the whole way, are being made to sell a turd on wheels. This has ruined the image of Lancia, but there was hope. As Maserati started losing customers and Ferrari slowly moved out of the picture from FCA (Fiat- Chrysler Automobiles), The executives back in 'merica would be forced bring Lancia into the limelight, moving Maserati into the role that is currently occupied by Lancia. I am sure that I'm not the only one who saw promise in Lancia's future, but all that is gone. Fiat- Chrysler have revitalised their main brands, which are Fiat, Maserati and Jeep

Lancia Stratos- the car that changed '70s rallying

Lancia Stratos- the car that changed '70s rallying

The launch of the new Wrangler and the MC20 have shown which brands FCA is loyal to. The problem with Lancia is that they have always been in loss, no matter how beautiful their cars are or how innovative. This has meant that Lancia is not the best company to invest in as they seem to never have any money. And as far as I'm aware, losing money on every car you build is not stonks. Therefore, I understand why Lancia has been dropped from the FCA dream team, but I'm still sad about it.

The Wrangler shows that money is being put to good use by Chrysler

The Wrangler shows that money is being put to good use by Chrysler

Verdict on Lancia's future

The future looks bleak for Lancia. The fact is that they produce city cars. This would be good business, apart from the fact that the car they make ugly, unreliable, underpowered and uneconomical. In this segment, their are much better choices, like the VW Up (And its Seat and Skoda clones) the Smart car (The new one actually looks good) and a bit bigger, the Mini. Maybe Lancia could still do business in Italy due to the appeal that the name has, a bit like Lada is to Russia. But other than that, there is no hope for Lancia. As the internet would put it, Lancia has " Mamma'd its last-a mia". Ciao Amico.

Join In

Comments (20)

  • I may be blind but I don't see the relations here - Lancia was never a supercar manufacturer - even the Stratos was just a project car. The MC20 originates in Modena and thus is more fitting to wear a Maserati emblem, a true Lancia deserves Turin-developed engineering, which the Ypsilon has.

    Many people don't understand the history of the Italian automotive business and what role Lancia played in it: they just see that Lancias in general are rated as super-cool by enthusiasts and conclude all modern Lancias should be ridiculously overpowered sports- and premium cars, but it's just wrong and is totally the opposite of the Lancia philosophy.

      1 month ago
    • I agree with you, but the fact is that the MC20 shows that FCA has no plans to invest in the future of Lancia. I never hinted to the fact that Lancia would make a supercar.

        1 month ago
    • Totally agree man. Internet did the job. Now many people think Lancia is the Delta HF and the Stratos and all those 20 years of rally. But before that crazy era there was the lovely Appia and the luxurious Flaminia and even the stylish Fulvia in...

      Read more
        1 month ago
  • I got really excited about your article, but than I’ve read it..... And as I can agree with some of your statements, Lancia Y is far from an ugly car considering what it is to be, and that’s a boutique car aimed at female clientele in Italy. And just so you know, that is the only car in Lancia’s lineup and no other rebadged Chrysler’s are sold by the brand. As much as you, I’d love to se Stratos and Delta successors and with new PSA merger there could be a viable business case for such models. Time shall tell. In the meantime, I do agree and like that Maserati is being lucrative for the FCA Group. Both brands have a huge heritage and keeping them alive is every petrol-heads dream come true:)

      1 month ago
    • Problem is, that is the ONLY car Lancia sells. Maybe if there was a second car that wasn’t a rebadged Chrysler that they sold, I wouldn’t have ever thought of writing this article ;)

        1 month ago
  • There hasn't been Chrysler Lancias for years now - the only model is Y. And it's sold only in Italy. MC20 has nothing to do with Lancia's demise. Late Marchionne has.

      1 month ago
  • Mate, Prius was launched in 1997 0_o

      1 month ago
  • You've lost your marbles youngster; electric cars are not taking over anything as they are just novelty yet to be proved. Hardly it is going to happen soon but they are trendy now and every tree hugger wants to have it. Unless better batteryes are found, this will soon stop. As for Lancia, remember if you can, if they've made any decent car in past 15 years or so? The Thesis was the last one that had some chance. Then they've had that horrible abomination from 2008 called Delta - shame on them for putting such a name on that waste of metal and glass. And since then - dinosaur Ypsilon. And it is not about the money; it is a lack of vision and lack of quality managerial staff to realise that furure is not built on old fame but on constant projects and inovations. Good project will get you the money. Looks like it was much easier for them just to let it go. In foreseeable future, probably they will suffer same faith as Saab and if they are lucky, maybe like Volvo.

    As for Jeep made by Fiat - find meaning of word "oxymoron" in dictionary.

      1 month ago

YOU MIGHT ALSO LIKE

Post sponsored by

Have you ever used an OBD tool to diagnose your car or clear fault codes?
Widebody Liberty Walk Lexus LC500 is going to cause a debate
Everything You Need To Know About The Portuguese GP
Every Bugatti badge is just a little bit different
20